Jakarta –
McDonald’s Malaysia filed a lawsuit against the boycott action targeting Israeli-affiliated products. McDonald’s accused this action of being a false statement and slander, which caused losses of around 6 million ringgit or US$ 1.31 million, or around Rp. 20.17 billion (exchange rate Rp. 15,400).
Malaysia is known as a loyal supporter of Palestine. In this neighboring country, Western brands have become the targets of boycotts as a result of Israel’s attack on the Gaza Strip. Boycotts against Western brands have indeed emerged in Muslim countries.
Quoted from Reuters, Monday (1/1/2023), Gate Alaf Restaurants Sdn Bhd (GAR), which is the license holder of McDonald’s (MCD.N) in Malaysia, sued Malaysia’s Boycott, Divestment, Sanctions (BDS) movement against posts in the media social linking McDonald’s to ‘Israel’s genocide against Palestinians in Gaza’.
Alaf Gate Restaurant accused BDS Malaysia of inciting the public to boycott McDonald’s Malaysia, leading to loss of profits and layoffs, among other losses. The boycott movement led to store closures and reduced operating hours.
In a statement released Friday, McDonald’s Malaysia confirmed it filed a lawsuit against BDS Malaysia to protect its “rights and interests”. In response, BDS Malaysia said it categorically denied defaming the fast food company and would refer the matter to court.
The BDS Movement aims to end international support for ‘Israel’s oppression of Palestinians’ and pressure Israel to comply with international law.
(ily/rrd)
2024-01-01 16:00:00
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