Campaign: created by Paris place In cooperation with FP7 McCann, Weber Shandwick y McCann Health – Originally released on Lebanon Supported by three clients: Spinneys Supermarkets, American University of Beirut Medical Center and the Lebanese Foundation for Breast Cancer Control.
Later, on World Cancer Day, famous food influencers from Turkeyand the UK and Germany Countries with large communities in the Middle East have collaborated with local NGOs to create their own versions of the “Bread Test.”
See the full campaign success story Here.
McCann Health London; Weber Shandwick París; FP7 Macan Dubai; Weber Shandwick Londres; McCann Worldgroup Alemania And the Weber Shandwick Turkey Everyone collaborated to develop and implement this campaign, which also achieved multiple gold and silver lions in the health and wellness, public relations and media categories.
“Through this campaign, we wanted to circumvent cultural taboos and compensate for the lack of support from current institutions. Even more so during these current difficult times, providing a way for women to self-examine, which is crucial in the fight against breast cancer. An idea that is definitely worth fighting for! “, He said Cedric Star & Sebastian Potbel, Center for Early Childhood Diseases, Paris place.
“This campaign is an excellent example of flexibility and collaboration. First of all, because it has been years of preparation and fame for the Paris team to adhere and sustain the idea. Second, this would not have happened without the joint effort of our Paris and Dubai Offices and last but not least this idea would not have penetrated the culture without the contribution of our partners at Weber Shandwick and McCann Health in five markets in two different regions. ” Adrian ButánCCO Europa, ECD global.
This is the fourth Grand Prize won by McCann Worldgroup, Europe and the United Kingdom in 4 consecutive editions of Cannes Lions: MRM Spain won the Entertainment Grand Prize with Santander Bank In 2017, London place Won the Creative Grand Prix for eCommerce with Xbox in 2018 and Macan Tel Aviv He won the Health Grand Prix with Ikea in 2019.
Acerca de McCann World Group
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a creativity-driven global marketing company whose professionals in more than 100 countries come together on a single mission: to help brands play a meaningful role in the lives of people. McCann Worldgroup was named “Global Agency of the Year” by Adweek Magazine, “Network of the Year” by Cannes Lions, World’s Most Innovative Marketing Services Company by Effie Awards (for three consecutive years), “Global Network of the Year ”. by Campaign Magazine and ‘Network of the Year’ by the Webby Awards two years in a row. The network consists of McCann (Advertising), MRM (Science / Technology / Relationship Marketing), Momentum Worldwide (Total Brand Experience), McCann Health (Professional Communications / DTC), CRAFT (Production), Weber Shandwick (Public Relations) and FutureBrand. (Consulting / Design).
Source: McCann Worldgroup
related links
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