MC ranking that TV people want to use 3rd place is Kanna Hashimoto, 2nd place is Akira Kawashima, and who is the veteran who got 1st place? | Smart FLASH[光文社週刊誌]

Morning information program “Refreshing](Nippon TV) will end at the end of March. It is a long-running program that has continued for 17 years since 2006, but from April a new program “DayDay. ]started. Along with that, NTV’s “morning face”Koji KatoFrom Nankai CandiesRyota Yamazatopass the baton on.

Before the program reorganization period in April, various speculations are flying around, but it can be said that the face of the program is still attracting attention.chairpersonis. This is because the success or failure of a program depends greatly on who is the main character.

[Related article: Answers from 100 TV people “MC they want to use” 2nd place is stable Mitsuyoshi Uchimura, 1st place? “Cospa is good with a guarantee of 800,000 yen”]

This magazine has obtained the results of a questionnaire survey conducted by a major advertising agency on “hosts that TV people want to use”.

“The materials are produced annually for the companies that sponsor the show. Sponsors need to know who the hosts the producers want to use and how much they are paying.” (Person from a major advertising agency who was in charge of the survey)

Let’s introduce along with the reasons for hiring from the 100 people in charge of programming and producers who cooperated with the survey.

The first place wasMitsuyoshi Uchimura. Even now, “Itte Q to the end of the world! ]“School Revolution! He is a veteran who has hosted many programs such as “THE Toppa File” (all Nippon TV series). The reason Ucchan was chosen was, “Unlike pacific saury Akashiya, there is no sense of ‘I am me’. He values ​​the harmony of the performers.” An ideal moderator who makes you want to use him even though the guarantee is high.” He has been the general host of NHK’s “Kohaku Uta Gassen” for four consecutive years since 2017, and is now a “top host”.

second place isAkira Kawashima. In fact, in the survey a year ago, Kawashima ranked 1st and Uchimura ranked 2nd, both of whom had the same one-two. Speaking of Kawashima, the first thing that comes to mind is Ravit! ](TBS series). When it started broadcasting in 2021, it was rumored that it would be canceled early due to low audience ratings, but as you know, the ratings and audience ratings have gradually increased. “There are many appearances other than ‘Ravit!’, and there is a sense of stability that ‘doesn’t go wrong’.” Since the guarantee will soar, I want to appoint him now.”

3rd place isKanna Hashimoto. Although it feels strange to call him a moderator, his reputation has skyrocketed due to the brilliant performance he showed in “Kohaku” at the end of last year. She said, “I thought she was an idol, but she was so brave.MCTo be honest, I was surprised to find out that he had the talent for “Kohaku.”

4th place isShiori Sato. “Hirunandesu” “100 million people’s big question!? Smile and do it! “Ariyoshi no Kabe” (all Nippon TV series), “King’s Brunch” (TBS series), etc. “It’s like a ‘cooling agent’ on TV. If it’s all comedians, the screen will be tough, but just seeing her makes it look gorgeous.” There is no front or back, and the reception of the staff is outstandingly good.Since the fee is cheap, it is helpful to pass it on to the guests.”

5th place isMone Kamishiraishi. She is now one of the top actresses, but she is in charge of MC for “World Comparison” (TBS). “It’s not only cute, but it’s also calm and intelligent. I’d like to use it in an educational program.” You can let me do it.”

6th place isMana Ashida. Currently”sandwich man& Mana Ashida no Hakase-chan” (TV Asahi) is in charge of moderating. “In a program that can be enjoyed by both children and adults like ‘Hakase-chan’, isn’t he the strongest presence?” Doing a news program with an age-old sensibility is also an ant.”

The 7th place is Sandwich Man. Currently, in addition to “Hakase-chan”, he has many regular programs such as “Only Loco Knows” (NHK) and “Banana Sandwich” (TBS). He is a regular number one in ranking surveys such as “Favorite entertainer” and “Favorability”. “The survey results tell the whole story. I’ve never heard of anyone disliking it.” will be

8th is BananamanOsamu Shitara. 1st place in the 2022 “TV program appearance ranking”. She hosts “Nonstop! (Fuji TV) is a long-running program that has been on the air for 11 years. “That unique ‘pause’ is the essence of the program.”

9th place isKazlaser. Although he has a strong image as a commentator on wide shows and a solver on quiz shows, he has worked on “Kaji Yarrow!!!” (TV Asahi) and “Learn with Kazu Laser.” ](Nippon TV series) is in charge of MC. “A sharp edge and a thirst for knowledge are stimulating for young TV people.”

10th place isTheatrical company alone. “quiz! Are you smarter than a fifth grader? ” and “Midnight Forest” (both on Nippon Television). It became a hot topic that he acted as a substitute for Nakai who was absent from illness as a moderator on NHK’s “Wara no Seitai” and “Masahiro Nakai’s Caster Association” (TV Asahi).

The 11th place and below are noteworthy, who played Masako Hojo in last year’s taiga drama “13 people of Kamakura-dono”.Eiko Koike. “Multiplayer that can handle any setting” and “Taiga’s good performance raised the stock considerably”, I have a feeling that this year will be busy. Ryuichi Hamaya, who ranked 18th, said, “The mawashi’s skill is innate. Now there is no need for the title of ‘Kamaitachi.'”

and Johnny’sIkuto Kawai(A.B.CZ) ranked 26th. “Because of his long career, he has a low waist. Even at Johnny’s, he has strong support from older women.”

A television producer said:

“In recent years, there have been an increasing number of cases where programs end because the fees for moderators have become too high. I have heard that NTV will be able to cut costs by more than 100 million yen a year by shifting from Mr. Kato to Mr. Yamasato. Over the past few years, I feel that there has been a trend toward using people who make the most of their surroundings, rather than individual characters as moderators. It may be a sign of a change from the past, where comedians have been the sole focus of program production.There will be more opportunities for actresses to be selected for variety and information programs this year. hey”

An actress creates a new sensation in the television industry.

( Weekly FLASH February 7, 2023 issue
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