The global smartphone and tech company has collaborated with the region’s leading media conglomerate to bring The Masked Singer: Inta Min? – the Arabic version of the American television show The Masked Singer.
A long-time supporter of multiple editions of The Mask Singer around the world, OPPO uses a show produced by MBC to mark the regional debut of the brand’s lovable mascot – Ollie, who has become a popular figure among the glamor-filled program. of celebrities.
Hosted by Lebanese presenter Anabella Hilal, The Masked Singer – Inta Min? sees celebrities face off as their identities are entirely concealed in an elaborate costume. After each celebrity performance, appointed judges attempt to guess who they are after listening to them play and receiving various clues hinting at their identity. OPPO’s mascot, Ollie, has a special role to play in the show: he welcomes the “masked singers” backstage at the OPPO studio before making an appearance on stage for a spectacular performance. Not only does Ollie bring the OPPO spirit to the show, but Ollie is also the keeper of the results – taking his OPPO Reno4 smartphone to share with the presenter what everyone is expecting after each round.
OPPO is pushing the show’s excitement even further with the launch of a digital contest that will give viewers a chance to be part of a TV commercial. Viewers should use a specially created OPPO filter that hides their face, follow the music and mimic the actions of a hero video – also created by OPPO – and post to their social media channels, including Instagram and Twitter. The most creative entries will win prizes, including staring in a TV commercial or winning an OPPO smartphone.
Starring 12 masked Arab celebrities, the TV show also hosts four famous judges, including Syrian actor Qusai Khouli, Lebanese singer and actor Cyrine Abdelnour, Egyptian actor Hassan El-Raddad and Saudi broadcaster Mouhnned al- Hamdi which add quite a flavor to the show. Viewers also have the chance to explore OPPO’s latest Reno4 smartphone series through filmed clue videos for each participating “masked singer”. Taking portrait photography and nighttime videography to whole new heights, the design-driven Reno4 series is built on the desire of young people to constantly create better content and share content and experiences that will make them famous online. .
OPPO engages with customers in the ways that matter most to them. Recognizing the popularity of reality TV shows and the high level of celebrity appeal in the Middle East, The Masked Singer: Inta Min? and digital contests are part of several OPPO initiatives to connect with and inspire consumers.
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