MBC News | The exhibition of Hokkaido products begins in the city of Kagoshima, Yamagataya

The exhibition of Hokkaido products starts in Yamagataya, in the city of Kagoshima[11/04 19:11]

The annual “Hokkaido Product and Tourism Exhibition” began in Yamagataya in Kagoshima City on the 4th, and was immediately crowded with many shoppers.

(Reporter) “There are 15 minutes left for the store to open. There are over 200 customers in a long line. Everyone eagerly awaits the opening while looking at the flyers.”

(First person in line) “I started queuing at 8:05.

The “Hokkaido Products and Tourism Exhibition”, which opened seven minutes ahead of schedule, will be held for the 58th time this year. Yamagataya has recorded the highest sales in Japan 34 times so far at Hokkaido product fairs held in approximately 30 department stores nationwide.

The headquarters will be deployed in seven locations as a countermeasure against the new coronavirus. About 2,500 types from 107 companies are on sale, including the unique flavors of Hokkaido.

The venue that immediately took a line was the famous “Pullman Bakery”, which twice won Japan’s number one award in bakery competitions. It is a freshly fried “stewed bread with scallops” with abundant scallops in a milk and cheese stew.

The 100 servings of Crab Cannery Exciting Crab Bento, created by a crab shop in Sapporo to commemorate the 105th anniversary of Yamagataya Co., Ltd., sold out in about three hours.

The Butcher-prepared Kitami Wagyu Beef Steak Bento Box is carefully cooked at a low temperature and then grilled at a high temperature right away to lock in the flavor of the meat.

(Hiroto Watanabe, Director of Kinjishi Meat Shop) “We have delicious beef as good as Kagoshima’s, so please try it.

A buyer from Yamagataya spent two years negotiating to open a pastry shop, Fermura Terre Biei. This time I managed to open the first shop. The “milk cheese fondue pie” is a popular item.

(Reporter) “A rich and rich cream cheese melts between the soft and moist cakes like a soufflé and the delicacy spreads in the mouth.”

According to Yamagataya, due to the depreciation of the yen and the soaring prices of commodities, they raised the prices of about half of the products and examined the contents, but the buyers who were eager to taste the Hokkaido are not they looked forward to receiving the products they were looking for one after the other. I was looking for him.

(buyer)

“(Ramen) I bought about 20 servings. It’s rare.

“I’ve decided on a budget, but it looks like it will go further. My daughters love it too, so I bought a souvenir.”

Yamagataya’s “Hokkaido Products and Tourism Exhibition” will be held in three periods with different products. The first is from the 4th to the 9th of this month, the second is from the 11th to the 16th of this month and the third is from the 18th to the 24th of this month.