A few days after the launch of MBC Loud FM Radio in Saudi Arabia as the first FM entertainment radio station with English-speaking content in the Kingdom of Saudi Arabia, the station achieved remarkable numbers in listening rates with the joining of a group of the most famous presenters from the world and the launch of various programs.
A few days ago, the official launch ceremony for the radio was held at Anghami Lab – Riyadh Boulevard, in the presence of a crowd of press, media, art and community stars, and influencers on social media, in addition to a number of major advertisers and strategic partners of MBC, as well as the faces of the group and a number of its executive directors. And regionals, and a group of invitees.
At the outset of the ceremony, Sam Barnett, CEO of MBC Group, stressed the importance of the space occupied by radio broadcasting and podcasts in the world of digital broadcasting in our region as well as around the world, pointing out that the statistical figures show what radio is achieving today in terms of its unrivaled reach to the audience. Where the percentage reaches 93% in the United States of America, which is the highest among various media, smart applications and mobile phones, and the same applies to Europe among different age groups, especially young people.
He added that MBC Loud FM today is targeting Saudi youth, along with the audience of young foreign residents in the Kingdom, who are eager not only to hear the latest Western and international songs, but also to listen to lively and renewed youth content that reflects what Saudi Arabia is experiencing at various levels.
In turn, Ziyad Hamza, General Manager of the Broadcasting and Music Sector at MBC Group, confirmed the station’s keenness, since its launch, to include distinguished Saudi talents and energies who speak fluent English within the list of broadcasters, male and female, to form an essential part of the station’s rich programmatic fan. He added that the goal of MBC Loud FM is to bring listeners in the Kingdom into contact with their counterparts around the world, through pioneering radio content, that simulates the latest international radio methods artistically and technically… in form and content.
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