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MBA, certificates or online course? – UNI for LIFE

The right skills

Globalization, social and demographic change, digital transformation and disruptive technologies such as AI are changing the requirements for a successful career in business, management and marketing. The skills and knowledge required are changing rapidly, making lifelong learning an absolute must. But there are many continuing education opportunities and careers are different. So what is the right format and content for you? Are they highly specialized skills acquired in tailor-made seminars and specialized certificates? Or do comprehensive leadership skills developed in high-quality MBA programs fit your strategy better? And what role do universities still play among continuing education providers?

Save the date: 19.9.24

On September 19, there will be an opportunity to discuss these questions with voices from science and practice. Prof. Murat Kristal, MBA program director at the Schulich School of Business in Toronto, one of the world’s leading institutions for executive education, will give a keynote address on “Trends in Life-Long Learning in North America” and discuss the best strategies for lifelong learning with thought leaders from academia and practice.

program

  • 3.30 – 4.00 pm Registration
  • 4.00 p.m. – 4.10 p.m. Welcome
    ​​​​Univ.-Prof. Dr. Thomas Foscht (Dean of the Faculty of Social and Economic Sciences and Head of the Institute of Marketing at the University of Graz)
  • 16.10 – 16.35 Key-Note: “Trends in Life-Long Learning in North America”
    ​​Prof. Dr. Murat Crystal (Professor of Operations Management and Information Systems and MBA Program Director for Technology Leadership at the Schulich School of Business, York University in Toronto)
  • 4.35 – 5.25 p.m. Podiumsdiskussion: “MBA, Certificates, Coursera? Best Strategies for Life-Long Learning in Times of AI & Co”
    • Moderation:
      • Univ.-Prof. Dr. Andreas Strebinger (Professor of Marketing & Business Analytics, SBESS, Institute of Marketing at the University of Graz Participants)
    • Discussing:
      • Mag. Iris Brachmaier (CHRO, UNIQA Insurance Group AG)
      • Univ.-Prof. Dr. Markus FallenböckLL.M. (Vice Rector for Human Resources and Digitalization and University Professor for Technology and Innovation Law at the University of Graz, as well as Chairman of the Supervisory Board at UNI for LIFE)
      • Prof. Dr. Murat Kristal (Professor of Operations Management and Information Systems and MBA Program Director for Technology Leadership at the Schulich School of Business, York University in Toronto)
      • Mag. Julia KnapitschMBA (Director People, Finance & Communications, legero united – the shoemakers)
  • 17.25 – 17.50 Questions from the audience
  • 17.50 – 18.00 Summary remarks
    Univ.-Prof. DDr. George Schneider (Future Dean of the Faculty of Social and Economic Sciences and Head of the Institute for Corporate Accounting and Reporting at the University of Graz)
  • 6:00 p.m. – 7:00 p.m. Networking and exchange

Registration

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