MILAN – Mazda Italia presents the “Italian Excellence” project, an initiative that celebrates the artisan and manufacturing realities that make our country unique. This journey through local wonders will be punctuated by a series of events that will cross Italy, highlighting the profound link between the craftsmanship that defines Mazda and Italian excellence. The project is carried out in partnership with Inghirami Company, a leading group in the Made In Italy clothing sector with the historic Ingram brand which enjoys the patronage of the Historic Brands Association of Italy, dedicated to the protection and promotion of the heritage of historic Italian brands. “Mazda has always blended tradition and innovation – we read in a note – and, with the “Italian Excellence” project, renews its commitment to enhancing quality, a principle that guides the design and construction of its cars, artfully created by master craftsmen in Japan, whose ultimate and ambitious goal is to enrich people’s lives on the move. This project was born from the desire to enhance Italian craftsmanship and ingenuity, celebrating the attention to detail and continuous evolution that make each. produced a work of art and creating a bridge between “Crafted in Japan and “Made in Italy”. Founded in 1920, Mazda is a Japanese car manufacturer that distributes throughout the world, known for its ability to combine tradition, innovation and a deep passion for driving. A vision that combines the art of design and advanced engineering, Mazda has always been at the forefront of building cars that offer a unique experience, including excellent performance, distinctive design. and attention to detail. Every Mazda vehicle is the result of a constant commitment to quality, with particular attention to sustainability and efficiency”. Inghirami Company is a leading Italian group in “Made In Italy” clothing, founded in 1949 by the lawyer Fabio Inghirami. The national tour, which has just started, includes 63 stops throughout Italy, a local excellence, in collaboration with the relevant Mazda dealership, will create an exclusive product, aimed at representing its values and symbol of the territory. and the Mazda philosophy: a perfect synthesis of aesthetics, functionality and cutting-edge technology. These events will represent an opportunity to discover not only the artefacts, but also the industrial craftsmanship values of the Mazda flagships, the Mazda CX-80 and the Mazda CX-. 60. With these models, the Hiroshima company stands out for its innovative approach to the future of the automobile, combining cutting-edge technology, comfort and driving pleasure, while maintaining a strong connection with the values of craftsmanship and attention to detail that distinguish the Japanese tradition. In the spring of 2025, at the end of the long tour of events that will cross the country, the artefacts will be collected and shown in a national exhibition. “With the ‘Italian Excellences’ project, we are happy to celebrate the connection between Italian craftsmanship and the innovation that characterizes our cars – states the Managing Director of Mazda Motor Italia, Roberto Pietrantonio -. This project is not just a showcase for Italian craftsmanship, but also an opportunity to reflect on the value of attention to detail and the continuous search for perfection that has always guided our construction philosophy”. “We are thrilled to be Mazda’s partner in this ambitious project that unites two extraordinary worlds: that of Japanese excellence and that of Italian tradition – adds the President of the Inghirami Company Group, Giovanni Inghirami -. Ingram has always supported initiatives that celebrate the craftsmanship and quality, and ‘Italian Excellences’ represents a perfect platform to showcase the value of our heritage and ability to innovate.” “The Historical Brands of Italy Association was created to promote, enhance and protect Italian Historic Brands, the beating heart of our entrepreneurial fabric, and we are always in favor of initiatives such as the one promoted by Mazda Italia and Inghirami Company – comments Massimo Caputi, President of the ‘Association of Historic Brands of Italy -. This is why we are proud to sponsor an initiative such as ‘Italian Excellence’, which aims to comprehensively tell the story and values of the most significant Italian companies”. More information on the “Italian Excellence” project is available on the Mazda website at the link – photo of the Mazda press office -. fsc/com 15-Nov-24 18:21
