Mazda continues to enhance brand value through the “Retention Business Model” business model that focuses on building brand value. Brand Value Management creates long-term customer engagement. Customer Retention Business provides the best customer experience. with the best sales and service to keep pace with the digital business world
By opening the Sky Journey system, which is a new way to buy cars Increase convenience, speed and safety by simply scanning the QR Code via the Sky Journey system from sales consultants certified by Mazda Sales Thailand together with dealers. to receive special offers, details, quotation Subscription documents Pick up date schedule and access information through such systems
with data security standards with encryption and access limitation to protect customer personal information To give customers the best experience in buying a car. And enjoy using Mazda cars safely throughout the journey.
Mr. Tee Permpongphan Senior Executive Vice President of Mazda Sales (Thailand) Co., Ltd. said that Mazda is fully committed to creating maximum customer satisfaction. By enhancing the experience in every touchpoint, including paying attention to taking care of customers closely ready to offer specials and the best offers Taking into account the different needs of each customer truly.
For this reason, Mazda has brought digital systems and technologies to develop further in use. So that customers can join the Mazda family as easily as possible. but at the same time in bringing various systems to use it must be ready in terms of data security To build trust and protect privacy information for customers. Which starts from the contact process to receive sales proposals to after-sales service. which is considered the most important
Mazda has therefore developed and launched the Sky Journey system as the main channel for car purchases. Customers only register to receive sales offer information from Mazda’s official sales consultants by scanning the sales consultant’s personal QR Code at showrooms and events. to log in to Sky Journey
By scanning and filling out the information for registration Customers will receive information with special offers from sales consultants. product details Finance information installment rate including important details about buying a car
Booking through the Sky Journey channel will allow customers to verify the accuracy of the information used to reserve a car. Issuing a quotation, issuing a reservation, including being able to view personal details and car information to be used to notify the insurance This increases convenience and provides even more data security to customers.
Sky Journey System Registration
In addition, the Sky Journey system is a system that protects the personal information of registered customers. Because it is a channel that Mazda Sales Thailand and the dealer can check Along with a system to protect the information for customers.
by verifying the person accessing the information restrict access to information and encrypt important information To give more confidence to customers, Mazda plans to use the Sky Journey system as a single sales channel for sales consultants across the country. to give customers the best experience Both in terms of comfort, safety and the highest satisfaction of joining the Mazda family. from pre-purchase to lifetime
The process for registering to receive information on the Sky Journey offering is as follows.
- Customers scan the QR Code directly from the sales consultant to register for the system.
- When registration is complete The system will display the name-surname. distributor company and the contact number of the sales consultant
- Check out the offer from the salesperson. to confirm the correctness
- Check the reservation received from the salesperson. to confirm the correctness
- Customers can view their personal details and car information used to report insurance. to confirm the correctness
“The Sky Journey system is another level of technology that Mazda has used to facilitate customers in booking a car. It also allows Mazda to deliver the vehicle precisely in terms of model, color and timing. Because customers can confirm information and sales offers through digital channels.
If an error occurs, it can be fixed quickly. This is in accordance with the All for Customers approach that focuses on customers as the main priority. and elevate the customer experience with the brand. Mazda hopes the Sky Journey system will be another way to create satisfaction. And provide convenience to customers when booking a car with Mazda, ”said Mr. Tee.
For customers who are interested in reserving a car with Mazda or want to ask for more information about the Sky Journey system, you can ask for more information at Mazda showrooms nationwide or at www.mazda.co.th
