New York (ots/PRNewswire) – Maybelline New York, the world’s leading cosmetics brand, is pleased to announce that actress, producer and changemaker Storm Reid is its new global brand ambassador. In addition to the current brand ambassador Gigi Hadid, Reid is another powerhouse talent who will share his insights with the global community of the brand.
Storm first starred in the star-studded film adaptation of The time puzzle (2018). She has also been in roles for film and television such as 12 Years of Sklave (2013), Don’t Let Go (2019), When They See Us (2019), The Bravest Knight (2019) and The Invisible One (2020). Next she will be in the movies The Suicide Squad and One Way and her role as Gia on the second season of the HBO hit Euphoria bring back to life. Together with her mother, Robyn Simpson, Storm started her own production company, A Seed & Wings. In doing so, she wants to promote authentic storytelling that makes a statement, capitalizes on honesty and reflects the perspectives of all people. You have several projects in the pipeline and recently launched a new series of conversations on Facebook Watch called Chop It Up, also hosted by Storm.
Storm is committed to social change on its various platforms and with its Bamazing initiative, which campaigns for the next generation. She advocates issues such as racial equality, mental health and inclusion and regularly supports projects that support these concerns.
It is this mission that brought Maybelline and Storm together. “Storm makes her voice heard and she’s a changemaker,” said Trisha Ayyagari, global brand president, Maybelline New York Worldwide. “She is a very talented actress, a brave advocate of equality, and has an overflowing energy. I have long admired Storm and knew she would be a great addition to the Maybelline brand.”
Together with Maybelline, Storm will be able to drive major changes in areas that matter most to the brand’s consumers. Storm will be involved in Brave Together, Maybelline’s initiative for people suffering from anxiety or depression, and the brand’s ongoing work on diversity.
“Maybelline has been part of my family for as long as I can remember,” said Storm Reid. “I’m looking forward to this new chapter with Maybelline. By working with the brand, I can stand up for young women and my generation in general.”
Storm will be the face of a new addition to Maybelline’s Fit Me range, which premieres this summer.
Information on Maybelline New York
Maybelline New York is the # 1 cosmetic brand worldwide and available in over 120 countries. The brand combines technologically highly developed formulas with trend expertise and the always super hip New York City style and is committed to its goal of creating innovative, easily available and confidently convincing cosmetic products for every type. In 2020 Maybelline launched Brave Together, a global initiative for people suffering from anxiety or depression and for those who want to help. Brave Together offers one-on-one support, an online educational portal, and a variety of programs that help de-stigmatize the mental health debate. Brave Together is committed to donating $ 10 million to global and local organizations over the next five years. For more information, see www.maybelline.com or www.maybelline.com/bravetogether.com.
Inquiries & contact:
Kristen Tully – KTully@maybelline.com
Mollie Michelson – Mollie.Michelson@maybelline.com
Video – mma.prnewswire.com/media/1459622/Maybelline_Storm_Reid.mp4
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