Baden AG/Dübendorf ZH – Maybaum Film has produced two advertising films on behalf of Smile Insurance. One looks back at the early years in the 30th anniversary year and shows the development of the company. In the other, rapper Stress and singer Naomi Lareine demonstrate what to do in the event of damage to your car.
The Baden-based video and advertising film producer Maybaum has two commercials for the online insurance company Smile Insurance based in Dübendorf.
One is a production to mark the 30th anniversary of Smile Insurance. According to a statement, it is staged as a humorous journey back in time to the call center era of the 90s and provides the content for a campaign with the retro charm of the founding years. CRT screens, clunky table dividers and boy band posters can be seen. The actress and content creator Anaïs Decasper appears in three roles.
“The spot is a tribute to the beginnings of Smile Insurance and shows how far the company has come in the last 30 years,” it says. The focus is on Smile’s message that “despite all technological advances, people remain the focus.” The television spot is Maybaum 2024’s third production for the online insurer.
Only half a day of shooting was needed for the second film. David Magliocca, winner of the Smile Swiss Influencer Awards in 2023, rapper Stress and singer Naomi Lareine make a guest appearance in this promotional video. They sing as they simulate car damage to a convertible.
The film “not only conveys the benefits of our insurance in a humorous way, but also brings the energy and talent of Naomi, Stress and Davide to the screen,” says Chris Benros, marketing manager at Smile Insurance. Both productions were directed by Richy Hafner. ce/heg
