When it comes to the world-renowned chocolate M&M’s, everyone will definitely think of its classic chocolate endorsement characters. The brand has made all the characters more humanized and repackaged the characters a year ago, such as removing the former names of Ms. and Mr., Include different personalities, interests and aptitudes etc. to represent different groups in society. However, M&M’s recently stated on social media that actress Maya Rudolph will be the brand spokesperson, and the reason is actually related to the “left and right” faction!
Recently, Tucker Carlson, a Fox news anchor with a “right” stance, publicly ridiculed M&M’s chocolate endorsement roles, saying that they are becoming more and more “left” – M&M’s earlier replaced the green spokesperson’s high-heeled shoes with flat shoes, meaning to let women relax. However, it attracted heated discussions among netizens, and Tucker Carlson even participated in the discussion. And M&M’s company also issued a statement saying: “We absolutely did not expect such a trivial matter to cause a sensation”, “Our purpose is to unite everyone, and it is absolutely not our original intention to cause social polarization.” Therefore, M&M’s decided to hire Maya Rudolph, a new spokesperson. , I believe her comedic energy can infect Americans.
This move of M&M’s immediately drew ridicule from netizens, and the representative withdrew many marketing plans due to different opinions, especially since the golden period of Super Bowl advertising is about to start in the United States, and asserted that this is the biggest public relations disaster.
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