Maximizing the Impact of Digital Marketing for Local Festivities: Tips and Strategies

In the life of a local community, there are important moments such as village festivals, fairs and other local festivities. Indeed, these festivities are an opportunity for the local population to come together in a friendly atmosphere. In addition, it helps to strengthen existing bonds and create new ones. In this sense, one of the main concerns of the organizers of this animation of local festivities is to succeed in attracting people and making the event known. Fortunately, digital marketing offers many possibilities for effectively promoting these events.

Digital marketing for the animation of local festivities: opt for attractive visuals

First of all, it is essential to create eye-catching visuals which will make you want to participate. Posters, flyers, web banners… All these visual supports must highlight the festive and warm atmosphere of the event. Photos from previous editions or activities offered this year will be ideal. You should focus on bright colors, fun fonts and dynamic layouts.

Digital marketing for the animation of local festivities: promote the event online

THE social networks are equally essential. Create a Facebook event, relay video teasers on Instagram or Snapchat, tweet highlights, etc. The objective is to generate buzz and enthusiasm. Local influencers can also help you reach their audience. Offer them VIP invites in exchange for sponsored posts.

Your website must of course have a page dedicated to the party with all the practical information: program, timetables, prices, accessibility, etc. In this sense, reference it optimally so that it stands out in local searches.

Local partnerships

Additionally, you can also create partnerships with traders and businesses in the region. In exchange for visibility on your communication media, they may sponsor you or help you publicize the event.

And after the event?

It is not finished ! Once the event is over, it is important to continue to capitalize on it. In this sense, share photos and videos to extend the dynamic. You can even organize an Instagram competition to win prizes for participants who tag their publications with your dedicated hashtag.

Also take advantage of this post-event enthusiasm to collect feedback. Send a survey or satisfaction questionnaires to your contact list. The analyzes will allow you to optimize the organization for future editions.

Finally, this participatory approach is essential for successful local animation. Involve residents before, during and after the party. Offer to help them on a voluntary basis, get them to vote for certain events, reward their loyalty. They will be your best allies.