During the consultations, Máxima talks to ten companies about projects that should make financial services more accessible to their customers and also increase the market potential. The CEOs of Ant Financial, AXA, Bharti Airtel, Mastercard, PayPal, PepsiCo, Rabobank, Santander Bank, Telenor and Unilever met for the first time in January 2018 at the invitation of the queen during the World Economic Forum.
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