“Maxima Introduces New ‘One Window’ Cooperation Model for Procurement of Goods”

This principle will make it possible to unify and simplify the process of procurement of goods, thereby speeding up decision-making and communication time for both involved parties. A similar cooperation model is already being implemented in cooperation with individual international manufacturers and working with private label purchases.

The new cooperation model, or the “one window” principle, means that in the future there will be one contact person in each Baltic country for work with local suppliers, while cooperation with international brands will be under the control of “Maxima International Sourcing” according to the same principle. The introduction of such a cooperation model is an integral part of the uniform format standard of Maxima stores in all Baltic countries, which the retail network is gradually introducing since 2021.

“We are really happy that we have completed this year already the third and largest store of the new concept Maxima XX in Latvia in a place so popular with the residents as Jūrmala. In addition to that, I believe that by simplifying the cooperation model with partners and implementing the “one window” principle in all Baltic countries, we are taking a significant step forward to speed up decision-making, as well as to make mutual communication and coordination of various issues more effective. This will allow both parties to devote more time to assortment planning in order to provide quality products to our customers,” says Karolina Zygmantaitė, head of “Maxima Latvija”.

The unified “Maxima” store concept is being implemented in all the Baltic countries and provides that stores of a similar format are improved in such a way that it is more convenient and easier to shop in them, adapting the assortment to the needs of customers and placing the favorite products of the residents on the store shelves.

After the transformation of the stores to the new “Maxima” store concept, a diverse range of “Meistara Marka” ready-made meals and the production of the new private food brand “Well Done” with a rich range of fresh food products at an affordable price will continue to be available in the network of stores throughout Latvia. In addition to this, other innovations have been implemented that are not visually visible to the customer, but help employees perform their direct work duties more efficiently on a daily basis.