More than 3 million people in Peru live with some form of disability, facing daily obstacles in their quest for full societal integration. According to teh National Institute of Statistics and Informatics (INEI),access barriers,particularly in transportation,severely limit opportunities for mobility,employment,and education.
Recognizing this pressing need, Maxim, the popular mobility and messaging app, has implemented a series of groundbreaking innovations designed to ensure inclusivity and complete accessibility for all users. These advancements aim to dismantle barriers, providing individuals with disabilities a reliable, safe, and tailored transportation experience.
For visually impaired users, maxim has optimized its app for seamless compatibility with voice technologies integrated into iOS and Android devices. By activating accessibility features within their phone settings, users can audibly navigate every aspect of the app interface, enabling them to independently place orders and track their journeys. This integration of audio messages transforms digital navigation into a practical and accessible reality.
“We believe that integrating these functions helps us solidify our relationship with each of our users and thus offer a service that represents a solution for each situation,” says Alexander Mayta, Maxim Service Growth Manager in Chiclayo.
Maxim also caters to users with hearing or speech impairments through a dedicated text chat feature. This facilitates direct communication with drivers and technical support,ensuring that all trip details are clearly presented on screen,eliminating the need for phone calls and fostering a fluid and accessible experience.
Individuals with reduced mobility benefit from specialized tools within the app. Users can pinpoint precise pickup locations,minimizing unnecessary travel. Additionally, an assistance function allows drivers to provide support in loading wheelchairs, crutches, or other mobility aids, and also assisting passengers into the vehicle, guaranteeing an accessible and cozy journey.
Maxim is committed to ensuring that individuals with specific health needs do not incur additional charges. Passengers with visual impairments can travel with guide dogs free of charge,and those with reduced mobility can transport mobility aids without luggage fees.
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