Although it is midsummer, fashion is always one step ahead. MAX&Co. has teamed up with the famous Italian shoe brand Superga® to launch a new joint series this autumn and winter. Inspired by the classic aristocratic preppy sportswear, the restrained and functional features of Superga® are integrated into the fashionable and ever-changing image of MAX&Co. to create the elegant sports style of urban tennis girls.
In this series, you can see the perfect interweaving and fusion of the classic designs of the two brands. The main items such as pleated culottes, sports jackets and polo dresses, etc., the overall color is bright and lively, whether it is the sports field or the street on weekdays. Wearing it, you can imagine the beautiful scene of girls and their friends going to the villa for a weekend vacation. This series also includes daily items such as MAX&Co. logo T-shirts decorated with floral patterns and postcard-printed T-shirts inspired by Superga® advertising images from the 1930s.
Superga®, a century-old pioneer of vulcanized rubber shoemaking, is bringing its popular ’50s-inspired Alpina platform shoes and ’70s-style Panattas to MAX&Co.’s &Co.LLABORATION collaboration. The classic styles are all decorated with the newly launched Bubble design elements this season, ingeniously interpreting the new trend of sports aesthetics.
In addition to the main clothing of the series, the accessories are also very exciting. Among them, the casual peaked caps that continue the theme style, and the colorful printed tennis backpacks inside are all must-have versatile items.
The &Co.LLABORATION collaboration project pays tribute to the collaborative spirit of MAX&Co. The project invites many brand friends, including long-established fashion celebrities, as well as up-and-coming stars to join. In the future, this project will also launch more limited editions and seasonal collections one after another, integrating the individuality of the co-designer with the unique style of the brand, and writing a magnificent chapter for the MAX&Co. brand story.
