Mattel’s Unexpected Move: Uno as the Key to Replicating Barbie’s Success

Mattel owns the rights to many old successes, but now that the company wants to repeat the success story with Barbie, it is neither “Toy story” nor “Jurassic Park” that is being considered.

Instead, it can be the classic card game Uno that is the starting point.

Mattel’s ad is puzzling

The reason for the speculation is that Mattel posted an advertisement looking for a “Chief Uno Player”, who must be “passionate about engaging new people in the game”. The person must also be “a star on social media”.

It has received, among other things Business Insider to suspect that a new film is in the works, and the reaction is not long in coming:

“No one will see an Uno film,” writes the newspaper.

2023-08-07 14:41:55
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