Barbie was just the beginning of the two companies’ toy-related films.
After the astronomical success of Barbie by Greta Gerwig, Mattel and Sony are considering their next toy-related project: a movie spotlighting the classic View-Master.
According to a statement from Mattel Films, the View-Master film will be a live-action family adventure story. Escape Artists, the production company behind films like The Pursuit of Happyness y Fences will be in charge of producing it.
“View-Master has long been a window to the wonders of the world, sparking the imaginations of children and adults alike,” said Todd Black, one of the Escape Artists producers on board. “Partnering with Mattel Films gives us the opportunity to honor that legacy while creating an entirely new adventure for today’s audiences. “We can’t wait to bring the sense of exploration of this treasured toy to the big screen.”
Barbie which will be released in 2023 and starred Margot Robbie and Ryan Gosling, grossed more than $1 billion at the box office and was nominated for Best Picture. While it’s unlikely that director Greta Gerwig will pursue a sequel In the short term, Mattel had also been working on a possible Polly Pocket movie. Lena Dunham starring Lily Collins . However, Dunham has since abandoned the project, leaving its status in limbo.
On the other hand, a new film focusing on the American Girl Dolls, while a “sensible and raw” Hot Wheels movie from acclaimed director JJ Abrams is also on the way.
Abrams isn’t the only director curious to explore the dark side of beloved children’s properties; Mattel’s Barney movie in development directed by Daniel Kaluuya has been described as an “A24 type” film which will be “surreal” in the vein of Charlie Kaufman and Spike Jonze.
