Japanese Beef Bowl Chain Matsuya Set to Expand in Hong Kong
Three months after opening its first Hong Kong branch in Jordan, popular Japanese beef bowl chain Matsuya announced plans to open a second location on November 28, 2024. The news, shared on facebook.com/matsuyafoods.hk, triggered a wave of excitement and speculation amongst Hong Kong’s foodie community.
Matsuya, one of Japan’s "three major beef bowl restaurants" alongside Yoshinoya and Yukiya, is known for its quick, affordable meals and expansive menu. The Hong Kong branch offers familiar favorites like signature beef rice, beef rolls, curry dishes, and set meals.
"Great! Close to home, you can come and eat often," one commenter wrote, exemplifying the enthusiasm surrounding the new location. Others expressed hope that the second branch would be conveniently situated near their homes, with suggestions ranging from Tai Wai to Causeway Bay.
While many welcomed the expansion, some expressed uncertainty about the chosen location, commenting: "D location is very special. I did not expect that the location of this shop is not very good."
Matsuya’s president, Hayabusa Hamano, expressed confidence in the Hong Kong market and hinted at further expansions during the Jordan branch’s opening.
The announcement sparked immediate online discussions, with many speculating about the potential location of the second branch. Mong Kok emerged as a popular contender, but ultimately Matsuya has yet to reveal the exact address.
This expansion highlights the growing popularity of Japanese quick-service restaurants in Hong Kong.
More than just Beef Rice:
Matsuya’s Hong Kong menu offers a diverse selection, including:
- Signature Beef Rice: A classic with tender beef simmered in a savory sauce, served over fluffy rice.
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Beef Rolls and Hot Spring Egg: A comforting combination of Tamagoyaki (rolled omelet) enveloping seasoned beef.
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Beef and Chicken Curry Rice: A flavorful curry served with your choice of meat and fragrant rice.
- Set Meals: More substantial options combining beef, rice, miso soup and other sides.
- Self-Service Ordering: Matsuya Hong Kong branches feature automated ordering machines for a quick and convenient experience.
A Taste of Japan in Hong Kong
The original article also included visual comparisons of calorie counts for various Matsuya dishes. For more information on the nutritional content of Matsuya’s offerings in Hong Kong, please refer to the original source.
2024-12-01 06:16:00
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