Matchapp makes the leap to clubs. The platform that allows access to all the information and statistics of the Spanish grassroots football clubs has developed Matchapp Cluba new line of business in which the company reaches agreements with clubs to customize their shirts in the application and thus “obtain greater visibility and value in its sponsorship portfolio”, explains Gonzalo Núñez, the company’s marketing director to Palco23.
First, the club contacts the company, which is in charge of customizing it and offering it in the application, also including the main sponsor of said team. With a monthly price of twenty euros for all the equipment, the company intends to achieve additional income to its main line of businesssponsorship.
The company’s income comes from the advertising of the companies that want to advertise in its mobile applicationin addition to being present on the websites of the football federations with which they have closed agreements.
Looking ahead to the end of the current financial year, the company expects to replicate the turnover obtained last year, thus reaching one million euros. “Our main effort currently lies in improving the application day by day and capturing the customer for longer,” says Núñez.
Matchapp sponsors more than 70% of federated football in Spain
In recent months, Matchapp has closed agreements with organizations such as the Castilla la Mancha Football Federation (Ffcm), the Extremadura Football Federation (FEX) or the Catalan Football Federation (FCF), the latter being the one with the largest number of federated have in Spain.
“Reaching an agreement with the FCF has helped us to continue growing; we are currently breaking historical metrics, approaching the forty minutes on average in which users are active”, adds Gonzalo Núñez.
Created in 2014 by Miguel Arnalot together with another partner, Matchapp has received small private investments over time until, in 2019, the capital of the company was opened to four other partners (who prefer to remain anonymous) and at the same time made a reset of the application, allocating a large part of the 1.8 million investment to improvements in the app and new features.
A year ago, the company doubled the size of its workforce, from four employees to the current ten workers, most of them programmers to continue developing the application.
“This course we will continue to develop functionalities within the application so that the end user finds value when using Matchapp”, emphasizes Núñez. Currently, more than 70% of federated football in Spain is sponsored by Matchapp.
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