New York Metropolis, Mat Philippe’s favourite playground
Between Mat Philippe and content material creation, it is a lengthy love story: “throughout my research, I used to be used to placing myself in entrance of a digicam to create advertising content material“. When this younger Briton from Saint-Brieuc packed his baggage in New York in January 2023, the thought of establishing his new life in New York got here naturally.
“I at all times dreamed of residing in New York“, he trusts us,”And I managed to settle right here due to company volunteering worldwide (VIE)“. Due to this technique, French corporations primarily based overseas can rent newly certified French folks. A bonus for younger professionals on the lookout for worldwide experiences in the beginning of their profession: “I’ve buddies in Sao Paulo, in Saudi Arabia, but additionally in Belgium!“, says Matt.
Getting began on social networks, an apparent alternative for Mat Philippe
“Once I arrived in New York, I did not know anybody, however I spotted the unimaginable potential of the town“. So the thought shortly got here to Mat’s thoughts: “I first began making movies on TikTok, and it labored effectively“. In his movies, he tells about his day by day life within the “Massive Apple”, generously sharing his favourite addresses, but additionally a variety of helpful suggestions for vacationers and French vacationers.
“I typically write my movies within the night, and I movie them the identical day or the following day”, defined Matt. “After training my textual content, I normally take lower than ten minutes to movie. For facecam movies, modifying may be very straightforward to do.” However the job is just not at all times so easy. “Once I make content material that is a bit more detailed – for instance, I lately made a video a few basketball lesson – the filming can final a number of hours, and the modifying is rather more detailed, due to this fact for much longer..”
With the success of his TikTok account, Mat Philippe determined to launch himself on Instagram. And his work is bearing fruit. As of June 2024, Mat has practically 120,000 subscribers, all social networks mixed. “My viewers consists of numerous vacationers, but additionally lots of people who stay right here and observe met.”
Noise air pollution in New York in the beginning of the explosion of Mat Philippe on social networks
“Two movies gave me numerous visibility on Instagram and TikTok”, reveals Mat Philippe. “For the primary one, it took me 5 minutes from after I had the thought to after I shot the video. On this type, I requested if it was noisy to stay in New York: I open the window, and we hear a fireplace siren The video has had over 3 million views.”
“Within the different video that labored effectively, I defined how Voluntary Enterprise Worldwide (VIE) works.“. Social networks and their algorithms make the success of movies extremely unpredictable: “I by no means management the destiny of my content material with my viewers”, the creator of the content material tells us about this.
This visibility has allowed Briochin to create distinctive alternatives. In March 2024, the Dior groups contacted Mat Philippe to cowl the New York present of the French haute-couture model: “I had the possibility to interview Léna Conditions, Rachel Zegler, Anya Taylor Pleasure… The expertise was loopy, and it made me need to be extra within the style business“.
Mat Philippe: lover of New York and its variety
Mat Philippe beloved New York from the second he arrived. Initially of his keep, he discovered shared lodging within the East Village utilizing the SpareRoom app. There, he instantly discovered life in a really nice neighborhood: “If you do not know New York, it is easy to suppose that it is a large metropolis the place no one is aware of one another. However New York is filled with small communities just like the East and West Village, the Higher East Aspect and the Higher West Aspect … from France“.
What about Mat’s favourite neighborhoods? “My favourite neighborhood is Soho. I actually like this place as a result of there are numerous outlets, bars, eating places, pubs. There may be additionally a French aspect that I like, and the structure of the neighborhood may be very lovely“. Though primarily based in Manhattan, Mat has no intention of crossing the East River to benefit from the Brooklyn environment: “I am attending to know Williamsburg, and I like this neighborhood an increasing number of. When the climate begins to get good, there are many superb rooftops with views of all of Manhattan. It is a very younger place, the individuals are attractive, it is not touristy, and you’ll really feel it!”
The French of New York, the primary loyalty community for Mat Philippe
Like many expatriates, Mat Philippe has by no means been in a position to rely on the French group. When he mentions this French solidarity community, Mat instantly thinks of the unforgettable enjoyable second he skilled at OCabanon, a French restaurant in Chelsea.
“In November 2023, I used to be trying to see an MMA match with a pal in Midtown. At the moment, he had the thought to go to OCabanon. We had been fortunate sufficient to have the ability to watch the sport behind the restaurant in a pleasant environment. Then, to our nice shock, the MMA fighter – French, Benoît Saint Denis – he arrived on the bar, whereas he was combating at Madison Sq. Backyard simply minutes earlier than“.
For Mat, the French are additionally current far past New York. A couple of weeks in the past, he met @tibopov, one other French content material creator primarily based in Miami: “There aren’t many, if any, different French folks creating content material in New York, so I used to be very joyful to change and collaborate with @tibopov!”
Mat Philippe’s recommendation for future younger expatriates in NYC
“If you happen to come like me as a part of a VIE/VIA, attempt to negotiate two or three weeks of lodging with the corporate, to go to New York and discover the neighborhood wherein you are feeling extra snug.” In accordance with Mat Philippe, the executive procedures are quite simple for the French concerned in VIE / VIA: “Recruitment corporations normally make inner preparations to deliver us in with none issues..”
Earlier than the large departure, Mat additionally advises everybody to remember that New York Metropolis is a metropolis stuffed with surprises and fantasy, the place it is best to anticipate to see the whole lot. His expertise on this subject is related: “Earlier than I left France, knowledgeable photographer contacted me in New York to make a play. Two days after I arrived in New York, I arrived at his home, and he instructed me that he was largely doing bare-bones work. I wasn’t conscious of this in any respect! He then gave me a e book of the work he was doing, in order that I might inform him what I wished to do. I opened the journal, and certainly there have been solely folks of their easiest garments! I managed to search out two footage within the journal the place folks weren’t utterly bare, and I mentioned, “I need to try this.” You’ll by no means see these footage (laughs)! I hadn’t found out the photographer: rookie mistake…“
By combining his ardour for content material creation and his love for New York, Mat Philippe has created a singular area on social networks. Throughout our assembly, he revealed that he plans to launch it on YouTube quickly. “Keep linked“, he instructed us.
2024-06-16 16:52:59
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