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Mastering Persuasive Communication: 9 Expert-Backed Methods to Influence Others

9 methods… Experts reveal how the “most persuasive” people talk to others

Often, within your work or in your personal life, you need to convince people to do what you want, or to see your side of things.

But it’s easy to handle situations the wrong way, and instead of winning people over, you may end up losing them.

Language psychology experts have found ways to be more persuasive to others, without being manipulative or annoying, as it relates to the issue of saying the right words at the right time, according to a CNBC report.

Among the communication methods adopted by the most persuasive people, according to the report:

Use “you” more than “I”

This is the simplest and most effective strategy. Studies show that people react well to the word “you.”

When you address someone using “you,” you are personalizing your message — showing that you are speaking directly to them and taking into account their individual needs, ideas, and interests.

When you tell the listener that you care about them, they will be more open to listening and agreeing with your persuasion efforts.

Use “you” when speaking to large groups

It’s tempting to be more formal when you address a group, such as giving a speech or writing an email to a list of recipients. But research has shown that leniency and using “you” when addressing a group works to your advantage. Because things appear less formal. This makes what you say seem more personal and relatable, which helps you gain people’s buy-in.

Bring yourself into the picture using “we”

Words like “we” and “our” are inclusive and show that you consider yourself part of the team, and this creates a feeling of unity and mutual cooperation. When you position yourself as a partner with your listeners or readers, they will be more receptive to what you are talking about; Because you work with them, and do not preach to them or order them to do anything.

Refer to the person you are talking to by name

People love hearing their names. It makes them feel like you really see them and that they are important to you. But also do not exaggerate! If you keep using the person’s name repeatedly, you’ll end up sounding insincere, and you’ll erase the feelings of goodwill you initially generated.

Repeat what you said but not in the same way

Repeating the main thrust of your argument and some key phrases can make what you say more memorable and create a sense of persuasive familiarity.

You don’t want to sound like you’re repeating yourself, but you should repeat the idea or concept you’re presenting two or three times, in completely different ways. The last part is key.

Don’t rely on statistics or abstract concepts

Studies have found that people are more likely to understand, remember, and accept “fixed ideas.” So, when you are trying to convince someone to agree to your proposal, do not talk about it openly. Use a specific person as an example, even yourself, to explain why it works. Stories about people are more convincing than dry facts and figures.

Use “power words” with intention

Powerful words evoke huge emotions in listeners and readers, sometimes without them even knowing it.

Of course, the specific words you use will depend on what you’re trying to convince someone to do, but some examples include: “proven,” “easy,” and “new.” It’s common practice to use these words in sales and advertising, but they work in personal or business situations as well.

Ask rhetorical questions

Rhetorical questions—those that don’t need an answer but might have one—make people think.

The result is that people are usually more interested in what you’re talking about because you engage their imagination. They are being subtly guided to the conclusion you want them to reach.

Explain your request or idea using the phrase “because”

After you’ve stated your main point, follow up by explaining why you’re making that point: “I want you to do this because…”, or “This new concept will work for us because…”

It’s human nature to react well to rational explanations, so when people hear “because,” they think you’re being logical and sharing a legitimate justification for your request. This makes them more likely to keep up.

Even if your explanation of why isn’t great, people will likely still be open to your suggestion; Because it seems legitimate.

Within the same idea, words and phrases that indicate “cause and effect inference,” such as “accordingly,” “hence,” “because,” and “for this reason” can also help you craft a more persuasive and effective argument.

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2023-09-13 12:43:39

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