Mastercard Joins Forces with MoonPay to Redefine Customer Loyalty and Engagement through Web3 Integration

Mastercard, the financial transactions giant, recently revealed its collaboration with MoonPay, a crypto payment platform. The goal of this cooperation is to use Web3 features to redefine customer loyalty and engagement. More details below.

Security and Compliance in Crypto Transactions

After cooperating with major players in the crypto industry like Binance, Mastercard is making a new foray into the Web3 universe by partnering with MoonPay. L’official announcement of this collaboration was made during the Money20/20 trade show in Las Vegas.

The common goal of both companies through this partnership is to explore how Web3 tools can be used to improve the marketing experience. They therefore aim to go beyond the simple marketing of their products or services to create meaningful relationships with their customers.

To do this, Mastercard plans to integrate its “Send and Click to Pay” products with MoonPay’s Web3 tools. This integration is expected to create a safer and more transparent ecosystem for cryptocurrency users and Web3 token holders. For its part, the crypto company will rely on the Mastercard Crypto Credential system to ensure reliable transactions that comply with current regulations.

Also read: Crypto: Mastercard paves the way for secure and interoperable CBDC transactions

Mastercard and MoonPay redefine customer engagement

Otherlife, a subsidiary of MoonPay, will play a key role in this collaboration. This company offers Web3 creative agency, development, strategy and experience services. Its expertise will help optimize the user experience and strengthen the integration of Web3 into the digital economy.

Ivan Soto-Wright, co-founder and CEO of MoonPay, described the alliance as a significant step forward for Web3. He emphasized that it will redefine customer loyalty and engagement, while expanding the influence of the blockchain industry.

Adam Polansky, Head of Web3 Marketing at Mastercard, also expressed his excitement about the collaboration, saying: “We are very grateful for this partnership and very excited about what lies ahead. “.

The collaboration between Mastercard and MoonPay is a continuation of Mastercard’s commitment to crypto technologies. Last June, the company announced the launch of its Multi-Token Network (MTN) platform to test tokenized bank deposits. This cooperation with MoonPay shows that it fully embraces the potential of Web3 technologies to shape the future of payments and finance.