Economy / Finance7 Jul. 23 16:252023-07-07
Mastercard (Mastercard) and LUBUDS (LUBUDS), Hong Kong’s leading food and beverage group. Announced the opening of a new concept restaurant, LUMA, inside the 1881 Heritage Building, a historic landmark developed as a high-end shopping destination in the entertainment district of Tsim Sha Tsui. famous In response to Hong Kong’s economy recovering and growing strongly and people returning to social activities. Ready to fully promote Hong Kong to open the country to welcome tourists from all over the world.
“Luma” restaurant is set to open for Mastercard card holders only from June 29 onwards. Presenting a variety of fusion dishes created by a team of famous chefs at LUBAD’s. They will take turns to create delicious dishes from different countries in Asia, including Chinese and Western dishes that reflect the unique taste of each chef for real foodies.
“Mastercard strives to inspire people around the world to pursue their dreams. And connect with each other more,” Mr. Raja Rajamannar, Chief Marketing and Communications Officer. Mastercard said, “Food is one of the links that will take us places for unforgettable experiences. Along with learning about the cultures of different regions. This is one of the main reasons why we are so excited to create a culinary phenomenon through ‘LUMA’ in Hong Kong.”
The name “LUMA” (LUMA) is a combination of LUBUDS and Mastercard, which is a combination of words that are perfect and easy to pronounce in any language. LUMA is also short for Luminous, which means shining bright. It is an apt name for a restaurant designed to highlight the gastronomic excellence of Hong Kong Island, which is home to many famous chefs. Including new, energetic chefs who will be invited to cook at this restaurant. Starting with Michelin-starred chef Bjoern Alexander, who will showcase his skills this August.
“We are honored to partner with Mastercard to welcome cardholders to dozens of Lubuds restaurants across Hong Kong. to provide enjoyment with special privileges for dinner surprise event and an impressive dining experience Mastercard and Lubuds are committed to driving Hong Kong’s economic and cultural recovery. while promoting the diverse local food industry to stand out more The opening of the Luma store marks the next level of our cooperation. To meet the needs of food culture enthusiasts from around the world. with great food and unique experiences in stunning locations,” said Lui Chung, founder and CEO of Lubuds Group.
Luma offers a variety of food and beverage service zones. This includes a 60-seat dining area, a cocktail bar, an art zone and an outdoor terrace where diners can enjoy their meal while admiring the breathtaking views of Hong Kong Island.
“In collaboration with Lubads this time. We have built a team of people with a passion for design and delivering valuable customer experiences. Just like Mastercard does,” said Helena Chen, President of master card Hong Kong and Macao said, “69% of Asia Pacific consumers place great importance on experiences over material possessions. And customers in Hong Kong have driven the restaurant revival. Today, it has recovered 88% compared to the first quarter of 2019, making this the perfect time for Luma to launch.”
The launch of Luma Stores marks the next level of collaboration between Mastercard and Lubuds. which operates more than 50 restaurants, including award-winning ODDS, MIÁN, YUE and The Steak Room. Precious and exclusive dinners for Mastercard cardholders at LUBUD restaurants across Hong Kong. For information on special benefits for Mastercard cardholders Read more at Priceless Experiences, Priceless Specials and Mastercard Travel Rewards.
Luma is the latest expansion of Mastercard’s scope of services. To create a strong relationship and a memorable brand for customers. through providing a satisfying experience to the five senses From sight, sound, smell, touch and taste, Mastercard is committed to delivering immersive experiences to its customers through entertainment, music, art, travel, charitable events. and environment
for food experience The launch of Luma is the latest in a series of initiatives following Mastercard’s restaurant openings in Rome, Italy, Mexico City and Mexico City. and São Paulo, Brazil in 2022. Just one year after opening, Notiê Priceless in São Paulo was named Best Brazilian Restaurant at VEJA São Paulo Comer & Beber, the restaurant industry’s award given to Get the most trust in Brazil And chef Onildo Rocha, who runs the restaurant, was also named Chef of the Year.
Experience Luma Restaurant for yourself.
Beginning June 28, 2023, Mastercard cardholders can reserve tables at Luma online at OpenRice.com or by calling (+852) 3988-0088. Invaluable at Luma at priceless.com/hk
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2023-07-07 09:25:00
