Master in Strategic Marketing and Communication, Madrid, Spain 2023

We are now in the age of co-creation, where managing the needs of stakeholders and customers is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation, and co-branding in terms of strategy and actual implementation. This program will provide you with the tools to successfully guide businesses through the new challenges posed by today’s dynamic digital world. The Master in Strategic Marketing and Communication is designed for visionary and strategic professionals in marketing and communication, and brand managers. By equipping you with a 360-degree view of the world of marketing and communications, the program trains impactful leaders capable of driving business growth through brand management, communication, marketing and reputation management. The Master in Strategic Marketing and Communication is a 10-month program, which begins with a common core period in which you will learn, together with students from other Master’s programs in Marketing, Communication and Sales, the fundamentals to sharpen your creative, analytical, and analytical skills. , commercial, business, strategic and digital skills. After the common core period, you will enter the specialized program of your choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience. Reasons to study the Master in Strategic Marketing and Communication IE University turns students into well-rounded professionals with a vision of the future, using methodologies that put innovation and employability at the forefront. 01. A deep dive into communications in the digital age Gain the latest skills and knowledge to develop from A to Z, not only in communication and marketing plans, but also in contingency plans, problem management, brand management , CSR and reputation. 02. Learn from the best professionals in the new digital economy Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world experience to the classroom. 03. Unlock your high-impact career Companies need modern professionals who lead and guide their organizations through agile methodologies and the application of the latest trends in the creation of business value through branding and reputation management. 04. Make the right connections Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a career department focused on helping you build relationships that matter.