Strategic Vision for the Trident Brand

Maserati is actively pursuing several “concrete initiatives” to bolster its position in the luxury automotive market. These plans encompass new models, engine upgrades, and expanded personalization options.The company aims to honor its heritage while embracing innovation, safeguarding jobs, and reinforcing its leadership in the luxury automotive sector.

CEO’s Reassurance Amidst Concerns

Santo Ficili, CEO of Maserati and Alfa Romeo, addressed concerns about the company’s future in a letter to Rocco Palombella, secretary of the metalworkers of Uil. Ficili acknowledged past challenges but emphasized the company’s proactive approach:

We are aware of the difficulties crossed, also the result of past decisions that have had critically important consequences. Though, we have not remained inert in recent months.
Santo Ficili, CEO of Maserati and Alfa Romeo

Fuoriserie Officine: A Hub for Personalization

Maserati has launched the Fuoriserie Officine in Modena, a dedicated space for vehicle personalization. This facility allows customers to customize their vehicles with an innovative painting line, creating their “maserati of their dreams.” the CEO also highlighted the activation of classic workshops, extending services to 330,000 Maserati customers worldwide, including key markets like Japan and the United States.

Expanding Production and Innovation

New projects are underway in Cassino, utilizing innovative platforms to strengthen Maserati’s presence in its core segments. moreover, an “unpublished ‘high range’ project,” representing Italian artisan excellence, will be based in Modena. Ficili envisions this project as “destined to be the luxury pole of our company in collaboration with the best partners” in the area.

Looking Ahead to 2025

The year 2025 marks the centenary of the Maserati trident, a milestone the company plans to leverage. Ficili stated that the anniversary is “an opportunity not only to honor our past, but to reaffirm our vision of the future: innovating without ever losing sight of our roots, with the aim of safeguarding jobs, industrial competitiveness and Italian leadership in the world of automotive luxury.”

Adapting to Market Dynamics

Maserati is actively adapting to evolving market conditions while prioritizing customer value.The United States remains a strategic market, and the company is committed to maintaining its competitiveness despite trade uncertainties. Ficili noted, “The Maserati team is working to evaluate how to adapt to the new market conditions, while guaranteeing continuity and value for its customers. The United States remain a strategic market for Maserati and we are determined to maintain our competitiveness” despite the fibrillations on the duties.

Union Appreciates Commitment, seeks Concrete action

Rocco Palombella, the trade unionist, expressed appreciation for the CEO’s statements regarding new project development and the commitment to enhancing Maserati’s competitiveness. Palombella emphasized the need for tangible results:

Well what was said by the Ad- the trade unionist- on the development phase of new projects and on the commitment in wanting to strengthen the competitiveness of Maserati by reporting the brand at the center of the international luxury car scene. Now we expect that what was said to be transformed actually concrete for Maserati by avoiding any abstractive hypothesis.
Rocco Palombella, secretary of the metalworkers of Uil

Key Initiatives at a Glance

• New Model Launches: Grecale, Granturismo, and GranCabrio will see new versions, engines, and fittings.
• GT2 Reveal: Dynamic reveal of the GT2 road car.
• MC20 Restyling: Restyling of the MC20 Supercar, to be presented in the first half of the year.
• Fuoriserie Expansion: Enhancement of the Fuoriserie program with the opening of the Maserati Fuoriserie officine.