Mas1: How a Leather Goods Start-Up Made in Asturias Thrived on TikTok

Leather goods made in Asturias that has triumphed on TikTok. He pure player Mas1, founded in 2020 by Prado Rodríguez and Marta Duránhas become one of the emerging fashion brands that, without much investment and with videos on TikTok, has conquered generation Z.

“We started the start up with an investment of less than one hundred euros to buy the first methacrylate studs”, the founders, Rodríguez and Durán, tell Modaes. “At the beginning we sold accessories that could be accessible, before starting to design the bags,” they add.

Before becoming operational, Mas1 collaborated with the Basque company Arizona Vintage, which gave a boost to its brand. will rely on marketing with influencers and direct communication to young audiences through social networks.

He pure player has expanded its offer of representative bags made of tachsteel and methacrylate soles, and has begun to market new models made of leather. Mas1 has its workshops in Asturias and obtains all its materials through national suppliers.

Mas1 manufactures its offer in workshops in Asturias

Mas1 began to operate only through its own online channel. “It is the channel that is most important in terms of sales,” the entrepreneurs explain. Mas1 also distributes its offer through multi-brand stores throughout Europe, specifically in countries such as France, the Netherlands, Italy and England.

In Spain, the start up enter Wow now, this being its first physical point of sale in the country. At the moment, the company does not plan to open its own store, since it has little offer in its product portfolio, but they do not rule it out for the future.

As far as sales are concerned, Spain and Portugal are positioned as the two markets that invoice the most through the digital channel. Mas1 closed the 2022 financial year with sales of 250,000 euros. The emerging company has set the goal of reaching 800,000 euros by the end of the current year. To meet its sales goal, the company plans to launch a new collection of accessories and complements in October.

Looking ahead to 2024, Mas1 has set new objectives, including increasing its presence in the international market, in addition to opening pop up stores the global scale. “We want to bet on the international market because we have seen that the made in Spain They are very popular abroad,” they explain.

The company has a staff of five people, and the price of its products ranges between 80 euros and 95 euros. Mas1 has not, for the moment, opened financing rounds, however, it does not rule out the possibility of doing so.