Martine de Visscher Joins SOUS to Lead International Growth and Strengthen Premium Restaurant Platform

SOUS fetches Martine de Visscher on board to strengthen the premium restaurant platform and international growth to reach more than 100,000 foodies at home with premium culinary experiences

Co-founders Devon Scoulelis in Thomas Scholte are pleased to announce the addition of Martine de Visscher to their team, effective January 1, 2024.

With Martine’s experience booking.com and Adyen, she is the ideal choice to lead SOUS into their next phase of growth, given her expertise in leading B2B2C product strategies and experience in driving rapid execution and international growth.

SOUS is the culinary market leader in the Netherlands and Belgium, delivering menus from the best restaurants directly to your home. From exquisite 3 Michelin star menus to carefully curated premium menus, starting at just €17.50 per person, you can easily find them all at SOUS.

The trend of ordering culinary meals for home delivery emerged during the COVID-19 pandemic and has become an important new way for customers to elevate their at-home dining experience, regardless of where they are in the country. This is evident from the 100,000 customers that SOUS served this year, an impressive growth of no less than 300% compared to last year. Not entirely unexpected, given the recent survey of Royal Horeca Netherlands, in which almost 40% of restaurants indicate that they celebrate Christmas at home and close their restaurant for various reasons.

Customers who live further away from restaurants, families and those who enjoy hosting dinner parties at home have all become repeat customers of SOUS. Christmas orders are doing particularly well and demonstrate how we are delivering on our promises to restaurants, helping them reach new customers in ways that were not possible before. For example, a restaurant from the south of the Netherlands is now offering a Christmas dinner in Groningen, thanks to SOUS. Without them this connection would not have been possible.

Premium restaurants and chefs realized during COVID that they must find new ways to reach consumers without compromising the quality of their brand and offering to customers. SOUS was developed with the needs and wishes of these top chefs in mind. SOUS’ carefully curated marketplace allows our partners to reach new customers and develop revenue streams in ways that were previously unattainable.

Today, SOUS collaborates with renowned names such as Ron Blaauw, The Librije, Dick Middelweerd, At The Pool, Brasserie van Dam, Chef van der Lecq and many others. We work with 51 restaurants, deliver orders to people’s homes in the Netherlands and Flanders, everything in high-quality, refrigerated packaging. At home, all you have to do is add the finishing touches, usually heating the ingredients, plating them nicely and enjoying the culinary experience.

(Ed. Sometimes we just receive a nice press release)

2023-12-24 10:49:02
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