Austrian Bakery Sensation Martin Auer Takes on New York
Hold onto your croissants, New York! A taste of Austria is landing in the heart of Manhattan. Martin Auer, founder of the beloved and award-winning Austrian bakery chain, is bringing his sourdough loaves across the Atlantic, aiming to conquer the Big Apple’s palate in 2025.
"We are thrilled to share our passion for natural sourdough bread with New Yorkers," Auer says. "For many, it will be a revelation that bread can taste like this and enhance your diet." The introduction of Martin Auer to New York begins with the flagship product: RYE. It’s the same legendary country bread journaling its way across Austria as organic It’s MARTIN AUER bread.
Auer’s ovens carve a unique path. “When my father learned the recipe for country bread from a farmer decades ago," said Auer, "it was a common practice in baking to churn out large quantities using artificial sourdough." He, however, deviated from the norm. He embraced the traditional, slow fermentation of pure sourdough to create a unique, home-style loaf.
This commitment to time-honored techniques has garnered both local and international acclaim. The bakery chain already boasts 43 branches and employs around 800 people in Austria. Now,craftsversing the pond is entrusted to an atelier-style flagship store.
This new Manhattan branch, with sustainably-sourced products used in an open-concept setting, offers a philisophical divide from mass production: "You get unique understanding of time-honored methods right before your eyes."
The bakery’s success rides on more than Arno’s words; fans of theScrumptious, artisan loaves and pastries don’t stop praising the breakthroughs presented by familiar but elevated baking staples. It’s fermentation, the star of this bakery
© Martin Auer
Martin Auer’s quest to bring handcrafted bread to New York entitled RYE began with a simple truth: that bread can be both delicious and good for you. In the bustling metropolis known for its flakystuffs and bagels," RYE
How will City dwellers respond? May we see a new great American bread story unfold? Only time, and hungry New Yorkers, will tell.
2024-12-01 11:30:00
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