Basic intent of the do the job:
We are hunting for a MarTech Associate / Manager to be incorporated in the Electronic Promoting / MarTech staff. Performing carefully with product or service marketing and advertising supervisors and other enterprise stakeholders, the affiliate will be involved in driving electronic promoting relevant jobs these as internet marketing automation, inventive optimization, and analytics. The associate will also coordinate initiatives for the solution advertising groups to information the arranging and shipping of omnichannel campaigns. The function will also do the job with stakeholders inside of OCBC to fully grasp their organization difficulties and use info expertise to proactively discover areas exactly where MarTech can make value.
Qualifications
Roles and tasks:
- Governance of MarTech platforms
- Deal with critical marketing and advertising technological know-how platforms these as Marketing Automation (eDM, SMS, Drive – Acoustic) and Content material Administration System (teamsite)
- Sustain consumer entry and develop schooling documentation / finest methods
- Share bi-weekly efficiency and utilization reports and identify optimization possibilities
- Carry out group specifications and very best procedures for implementation in spots such as electronic mail and SMS administration, including but not restricted to naming conventions, and so on.
- Support your business group / stakeholders with Adobe Analytics implementation and reporting as required
- Deal with and determine on the web travel opportunities and operate with stakeholders to boost them
- Imaginative Excellence
- Supports the team by internalizing the innovative effort for tactical campaigns, which include social, internet site, banner eDM to lower company investing and market internal innovative excellence
- Join conversations to explore the part of creatives in boosting campaign performance
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