Marta Ortega’s Successful Leadership at Inditex: A Year of Growth and Social Media Strategy

Known as the boss’s daughter, Marta Ortega has dispelled doubts as president of Inditex. The company was consolidated in the market, with a CEO who was also making his debut. In one year, Marta Ortega’s team has turned its marketing strategy towards the Internet and social networks. Her clothes have been seen more than ever among social references. Just yesterday Queen Letizia appeared in this Massimo Dutti dress at one of her receptions. On the same day, the Princess of Wales was shown in public with this Zara blazer. It has become a custom for royalty to display models of her. The Galician company has closed six hundred stores around the world and yet its sales have increased by thirteen percent. Inditex has earned more than one thousand one hundred million euros in the first quarter of this year, fifty-four percent more than a year ago.-Drafting-