On June 1, 2023, adhering to the century-old innovative concept, Gucci continues to explore the connection and possibility between the brand and different cultures and trends. The Marsper×Gucci joint creation launched this time continues the conceptual and creative chapter released in 2021, blending each other’s design aesthetics and concepts, launched four joint series of physical creations. The creative inspiration of the joint series comes from the four sets of classic collection designs in the Gucci Cosmos “Universal Gucci” collection exhibition. The exhibition opened at the end of April in Shanghai, China as the first stop of the global tour. Through Marsper’s trendy style and creative interpretation of Gucci’s collection codes, four works of striped Marsper (Pinstripe), velvet Marsper (Velvet), double G Marsper (DoubleG) and cape Marsper (Cape) are launched, paying tribute to the brand’s classics and inspiring infinite creative inspiration .
The in-depth cooperation with China’s original trend IPMarsper echoes Gucci’s long-term admiration for multiculturalism and attention to digital creativity, and highlights the brand’s vision of co-creation (Made with China) with Chinese cultural and creative forces. The original IP Marsper designed and built by the Chinese team is endowed with the fearless spirit of “BORNTOLOVE born for love”, just as Gucci empowers each wearer to freely express their creative intentions. With Marsper’s unique personality and unconventional creativity, the Fashion Creativity enriches the Gucci fashion universe with contemporary concepts.
The four 30cm Marsper×Gucci joint series works are inspired by the iconic shapes created by Tom Ford and Alessandro Michele, who were the creative directors of Gucci: The silhouette of the minimalist suit, the GG logo that symbolizes the core of the brand, or a creative tribute to the origin of the brand’s equestrianism; elegant, sexy, literary, retro, gorgeous…these four sets of fashion styles outline different styles in terms of color, style, inspiration, etc. Interpretation and presentation of the brand by different eras and different ideas; Integrating each other’s style inspirations, telling stories and possibilities beyond fashion.
The four 30cm Marsper×Gucci joint series works also come with a travel accessory inspired by the Gucci Savoy series of suitcases. The GGSupreme pattern and the green, red and green webbing pay tribute to the brand’s collection codes, and this accessory also embodies the brand’s origin of travel. The brand story symbolizes that Marsper and Gucci join hands to embark on a more imaginative journey of inspiration.
It is worth mentioning that two of the Marsper×Gucci joint works (double GMarsper and cape Marsper) dressed in fashion styles created by Michele simultaneously released the P(er)LUS 60cm enlarged version of the collection, P(er)LUS The version not only shows fashion creativity in a larger size, but also echoes craft creation with selected materials, continuing the creative narrative. For more release details, please follow Gucci and Marsper official channels (Gucci offline stores, official Weibo, Douyin, Xiaohongshu, WeChat official account, China official website) for the latest information.
About Marsper
China’s original IPMarsper was born in 2020, with “BORNTOLOVE born for love” as its core concept, emphasizing the difference between human individuals and communities due to the pursuit and perception of love. TA takes the trend as the carrier, and joins hands with artists from different fields at home and abroad to explore the different expressions and meanings of love, and open up a new perspective of love.
About Gucci and the field of digital innovation
Since 2019, Gucci has been deeply exploring the game and virtual field, including the launch of the game section called “Gucci Arcade” in the official Gucci App (GucciApp); Hot Wheels car; co-branded special edition backpack with e-sports club 100Thieves, sharing inclusive and sustainable values; interactive experience with Gucci Garden created by online platform Roblox; theme island launched with super popular casual game “Animal Crossing”; more There are co-created content with “The Sims 4”, the limited edition GucciDive series diving with the e-sports club Fnatic, and the world’s first limited edition commemorative set watch jointly launched with Xbox, etc.
On June 1, 2023, adhering to the century-old innovative concept, Gucci continues to explore the connection and possibility between the brand and different cultures and trends. The Marsper×Gucci joint creation launched this time continues the conceptual and creative chapter released in 2021, blending each other’s design aesthetics and concepts, launched four joint series of physical creations. The creative inspiration of the joint series comes from the four sets of classic collection designs in the Gucci Cosmos “Universal Gucci” collection exhibition. The exhibition opened at the end of April in Shanghai, China as the first stop of the global tour. Through Marsper’s trendy style and creative interpretation of Gucci’s collection codes, four works of striped Marsper (Pinstripe), velvet Marsper (Velvet), double G Marsper (DoubleG) and cape Marsper (Cape) are launched, paying tribute to the brand’s classics and inspiring infinite creative inspiration .
The in-depth cooperation with China’s original trend IPMarsper echoes Gucci’s long-term admiration for multiculturalism and attention to digital creativity, and highlights the brand’s vision of co-creation (Made with China) with Chinese cultural and creative forces. The original IP Marsper designed and built by the Chinese team is endowed with the fearless spirit of “BORNTOLOVE born for love”, just as Gucci empowers each wearer to freely express their creative intentions. With Marsper’s unique personality and unconventional creativity, the Fashion Creativity enriches the Gucci fashion universe with contemporary concepts.
The four 30cm Marsper×Gucci joint series works are inspired by the iconic shapes created by Tom Ford and Alessandro Michele, who were the creative directors of Gucci: The silhouette of the minimalist suit, the GG logo that symbolizes the core of the brand, or a creative tribute to the origin of the brand’s equestrianism; elegant, sexy, literary, retro, gorgeous…these four sets of fashion styles outline different styles in terms of color, style, inspiration, etc. Interpretation and presentation of the brand by different eras and different ideas; Integrating each other’s style inspirations, telling stories and possibilities beyond fashion.
The four 30cm Marsper×Gucci joint series works also come with a travel accessory inspired by the Gucci Savoy series of suitcases. The GGSupreme pattern and the green, red and green webbing pay tribute to the brand’s collection codes, and this accessory also embodies the brand’s origin of travel. The brand story symbolizes that Marsper and Gucci join hands to embark on a more imaginative journey of inspiration.
It is worth mentioning that two of the Marsper×Gucci joint works (double GMarsper and cape Marsper) dressed in fashion styles created by Michele simultaneously released the P(er)LUS 60cm enlarged version of the collection, P(er)LUS The version not only shows fashion creativity in a larger size, but also echoes craft creation with selected materials, continuing the creative narrative. For more release details, please follow Gucci and Marsper official channels (Gucci offline stores, official Weibo, Douyin, Xiaohongshu, WeChat official account, China official website) for the latest information.
About Marsper
China’s original IPMarsper was born in 2020, with “BORNTOLOVE born for love” as its core concept, emphasizing the difference between human individuals and communities due to the pursuit and perception of love. TA takes the trend as the carrier, and joins hands with artists from different fields at home and abroad to explore the different expressions and meanings of love, and open up a new perspective of love.
About Gucci and the field of digital innovation
Since 2019, Gucci has been deeply exploring the game and virtual field, including the launch of the game section called “Gucci Arcade” in the official Gucci App (GucciApp); Hot Wheels car; co-branded special edition backpack with e-sports club 100Thieves, sharing inclusive and sustainable values; interactive experience with Gucci Garden created by online platform Roblox; theme island launched with super popular casual game “Animal Crossing”; more There are co-created content with “The Sims 4”, the limited edition GucciDive series diving with the e-sports club Fnatic, and the world’s first limited edition commemorative set watch jointly launched with Xbox, etc.
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