After having reinvented the old Grand Tonic Hotel, in collaboration with the Maisons du Monde brand, Vicartem continued its investments in Marseille and bought an entire building, located at the corner of rue Paradis and Francis Davso in Marseille. ” With more than 1,300 m² spread over five floors, the real estate complex will benefit from a major restructuring to offer several shops on the ground floor and on the 1st floor.is floor, as well as 16 Maisons du Monde Hotel & Suites apartments from 2e to 5e stage », Details the communication department of the real estate group.
These apartments will complete the accommodation offer offered by the Maisons du Monde Hôtel Marseille establishment, operated by Vicartem Hôtellerie and located 300 meters from the building, in the Old Port.
A targeted strategy
This new acquisition is part of the pursuit of Vicartem’s strategy of establishing itself “ in the heart of city centers of major French metropolises “. An investment that strengthens its real estate assets dedicated to the retail and the hotel industry. As part of this transaction, Vicartem is supported by ICG Commerce for the marketing of shops. ” This acquisition marks a new step in our strategy of deploying furnished apartments, deported outside the main hotel establishment, but offering strong operational synergies with the latter., Explain Romain Gowhari, Managing Director of Vicartem Hôtellerie. It will also once again highlight Vicartem’s ability to upgrade “sleeping” buildings, through a mix of commercial uses at the foot of buildings and para-hoteliers on the upper floors. »
Since 2004 and the birth of Vicartem Hôtellerie, the company has been developing its establishment management activity. It now has eight hotels in Rennes, Nantes, La Rochelle, Laval and Marseille, with the ambition to own and operate around forty establishments by 2030. The delivery of this second Marseille investment is scheduled for the end of 2022, for a confidential global amount.
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