MADRID 8 Oct. (EUROPA PRESS) –
The hotel company Marriott has announced the expansion of the City Express by Marriott brand in the United States and Canada, which represents the company’s introduction into the mid-scale hotel segment in these regions.
“Since we entered the affordable mid-range hotel segment with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen great interest in the brand and are pleased with its growth throughout the region,” said Diana Plazas-Trowbridge, senior vice president and global head of brands at Select Brands.
In May 2023, Marriott announced the acquisition of the City Express brand portfolio in Latin America, marking the company’s entry into the affordable mid-range hotel segment.
With more than 17,000 rooms in Mexico, Costa Rica, Colombia and Chile, the agreement increased Marriott’s presence in the region by approximately 45%.
Since the acquisition, consumer and owner interest has fueled the growth of this brand, with expansion plans extending beyond the original markets to new future markets, such as Bolivia and Nicaragua. Additionally, the company recently announced plans to also expand City Express by Marriott in Brazil.
The growth of the brand around the world seems relentless. Thus, the hotel company advances that in the coming months there could be new openings in new destinations in the United States and Canada.
