For all those who want to continue learning about the marketing industry, they should read the book of the day: Marketing with soul: anthropomarketing, person-centered marketing.
According to the author Benito Gutiérrez, this book presents a renewed vision of marketing, placing people and their experiences at the center.
Likewise, the author, a renowned specialist in Marketing and Anthropology, argues that the traditional approach to marketing, as taught in business schools, has focused too much on sales and has not paid enough attention to the real needs and wants of the clients.
Likewise, the work explores various aspects of MARKETING WITH SOUL, ranging from the relevance of affectivity and emotional intelligence to experience marketing, virtual ethnography and Artificial Intelligence.
Through examples and practical advice, the author provides companies with tools to design genuine and human Marketing strategies with a positive impact on society.
And it is a must-read for any marketing professional who wants to make a deep and innovative reflection on the relationship between marketing and human beings.
Now read:
Teads promotes Mayra Contreras to Senior Vice President Spanish Latin America
Thieves are outraged by passenger phones and end up giving away iPhones
How much money does the UEFA Champions League generate?
2023-11-06 08:05:54
#Book #day #Marketing #soul
