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“Marketing with human rights”: Strong criticism of the DFB video on “Human Rights” campaign on Twitter

The human rights campaign by the German national team before the World Cup qualifier against Iceland continues to cause a stir. After the mostly positive reactions to the game in Duisburg on Thursday evening, the German Football Association (DFB) now also receives criticism for the publication of a video entitled “Making of .. #HUMANRIGHTS”.

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As with many DFB campaigns in the recent past, the publication of the video has now been criticized several times on the Internet. The accusation: The good basic idea of ​​the campaign is diluted and damaged by a marketing video, said several users. It was criticized that “marketing with human rights” is being done. “You are seriously turning a sensitive topic like human rights into a hip image campaign,” wrote a Twitter user. Another critical issue was the double standard that, for example, the Bayern players advertise the Qatar airline at their club and hold their training camp there on a regular basis.

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In addition to criticism, also a little humor

However, the video also received numerous likes. At least some internet users took it with humor. A photo montage emerged in which the players had the words “MANUISGREAT” (Manu is great) on their shirts – as an allusion to the 35th birthday of Captain Manuel Neuer this Saturday. It is possible that the players only positioned themselves in the wrong order, speculated the user “Joetorius” on Twitter.

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