Marketing training: Certificate course at the EMBA

How can a brand assert itself in the age of information overload? How can it attract attention, assert itself and decisively influence the company’s success? In the Marketing Certificate course, you will learn how to build a strong brand and lead it into the future.

Marketing up to date

Globalization affects not only corporations, but also medium-sized and small businesses. Increasing competition means that only the strongest brands prevail.

But intelligent marketing also offers huge opportunities. Customers can be won all over the world today. For this purpose, companies require trained specialists who know the current possibilities of marketing:

• Broad and deep expertise in marketing
• Error analysis, error avoidance and prevention
• Plan, implement and maintain brand strategy
• Use the latest knowledge, technologies and methods

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