The passage of time is making more and more members of Gen Z a more interesting group of consumers to reach to continue generating results for business. However, these consumers born after the 90s and until 2010, according to data from ThoughtCo., Have certain peculiarities that brands must consider if they want to conquer them. On this occasion, we will see some recommendations from the marketing area that can be of great help to achieve this.
According to specialists on the subject, these are some of the best marketing strategies to reach Gen Z:
Work with influencers
Influencer marketing strategies can be highly effective in achieving results with this generation. However, an important consideration to take into account is that the influencers with whom you will work should be chosen well. Previously, using celebrities was the goal, but today it has been identified that centennials respond better to micro-influencers.
Typically these influencers focus on niches that brands can consider and are more convenient for them because their level of engagement and identification with the community is higher.
Make use of the video
Video content can be considered key to reaching generation Z, so a video marketing strategy cannot be missing. According to Wordspream, a survey has highlighted that for the YouTube generation it is the main platform they go to to be encouraged or entertained. However, they also use it to expand their knowledge and to gain new skills.
On the other hand, not only YouTube a popular platform among the generation, where video content can be shared, there are also important options such as Instagram or TikTok. In any case, working with video is key to achieving results with these consumers.
Highlight the business purpose
In this case, it is not a matter of highlighting that the firm wants to generate money, but rather, taking into account that Generation Z cares about the world.
These are consumers highly aware of the environmental, political and socio-economic problems that the world is experiencing today. As shared by the firm Oberlo, 55 percent of the members of this generation choose brands that are ecologically and socially responsible.
They seek the above because they want brands to be a representation of their values and expectations of themselves and their peers. In that sense, you want brands to have a positive purpose that improves the world in some way. So marketing efforts must take this into account and communicate it.
Generate meaningful interactions
Finally, any brand that wants to conquer Gen Z with marketing efforts must take into account meaningful interactions as there are other actions that might seem effective with them, but are not, such as loyalty programs. Compared to Millennials, they are less likely to stick with a brand once they find it.
On the other hand, these consumers are eager to interact with their preferred firms, more specifically they are willing to participate in, for example, an online game for a campaign, attend a sponsored event, submit ideas for product designs and create content. digital for a brand.
The loyalty of this generation can be cultivated through interactions by considering how much they are interested in participating.
–
