Sankt Advertisement for St.Gallen: Why the city wants to polish up its image and is now taking almost half a million francs into its own hands
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The canton’s capital is attractive, but too few know about it: With an expanded location marketing campaign, the city now wants to strengthen its image and attract more newcomers. But there is resistance to this.
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“Sankt Sehenswert”: Since 2020, the city has been promoting its own cause with posters, flags and stickers. That should now be expanded.
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The colorful posters in the alleys of downtown St.Gallen already advertised last year. Santa’s weather festival, Santa’s business lunch, Santa’s punk. A specific Santa sticker is now stuck to many shop windows and shop doors. The City Management Board – a body made up of the city’s location promotion, St.Gallen-Bodensee-Tourismus, trade, Pro City St.Gallen, the city’s catering association and the regional hotel trade association – launched an image campaign last year. This cost 165,000 francs. At that time the city center should be revitalized. Now there is more to it.
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