End customer campaign for autumn
by Editor, August 7, 2024
An autumn full of opportunities – with new products and themes, Rodenstock (Munich) wants to offer opticians the opportunity to communicate their own core competence to their end customers and thus clearly position themselves against their competition with the marketing campaign “BIG Vision B2C”.
Marketing campaign “BIG Vision B2C” by Rodenstock (© Rodenstock)
The campaign offers opticians the opportunity to modularly select marketing measures and communication media that are individually tailored to their respective goals and to create a marketing calendar that is tailored to the desired focus. Whether it is a mailing, newspaper insert, customer magazine or advertorial – with a variety of customizable formats, every participating optician will find the right medium to activate their new and existing customers.
Targeted measures with Rodenstock
“The aim of our marketing campaign is to provide our partner opticians with concrete tools that they can use to acquire new customers and activate existing customers without great effort. The figures prove the success: customers who implemented campaign measures in spring 2024 significantly increased their sales of BIG Exact lenses in the first half of the year (Rodenstock analysis June 2024),” says Sara Sydow, Director Marketing DACH at Rodenstock, about the benefits of the campaign for the optician.
“For example, with our customer mailing, the optician has the opportunity to present the diversity of his portfolio and his comprehensive range of services to his customers. With a minimal investment, he can thus secure above-average response rates from his contacted customers and thus great additional sales (refers to a data analysis by Loyalty Lab GmbH, Rodenstock’s partner agency),” Sara Sydow continues.
Interested opticians can contact their sales representative with questions about the campaign or contact rodenstock.net/bigkampagne inform.
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