Home » today » Entertainment » Marketing machine BTS stops for a while, and that’s not surprising: “Korean pop world is rock hard” | celebrities

Marketing machine BTS stops for a while, and that’s not surprising: “Korean pop world is rock hard” | celebrities

There’s no getting around it: a major South Korean wave is sweeping popular culture. The series ‘Squid Game’ is currently the sensation on Netflix and the film ‘Parasite’ won the Oscar for Best Picture last year. But the big banner remains the K-pop phenomenon BTS. At the most recent MTV Europe Music Awards, the boy band was able to cash in on all four nominations, including Best Pop Act and Best Band. Last month they continued on that momentum during the American Music Awards: they won Best Pop Group, Best Pop Song and stole Taylor Swift’s Artist of the Year award.

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