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Marketing Leader of the Year awarded

Internet World Austria awarded the prize in cooperation with the Marketing Club Austria and the main sponsor willhaben in a total of six categories. In addition, a life’s work was honored and the Marketing Rookie of the Year was named.

On Wednesday, the specialist platform Internet World Austria, the Marketing Club Austria and sponsor willhaben awarded Marketing Leader of the Year 2020 in six categories: “Retail”, “Industry”, “Finance & Telecommunications”, “Tourism, Gastronomy, Transport & Logistics” , “Media, Culture & Entertainment” and “Consulting, Education, Healthcare, IT & Institutions”. The winners include Doris Felber, Felberbrot, Kerstin Neumayer, Ottakringer Brewery, Elisabeth Spenger, Erste Bank, Marija Lucic, mjam, Cornelia Doma, ProSiebenSat.1 Puls 4, and Clemens Zehetner, Runtastic.

For the election of the Marketing Leader of the Year 2020, the presidents and boards of directors of the Marketing Clubs in Vorarlberg, Tyrol, Salzburg, Carinthia, Styria and Vienna provided suggestions for nominations including reasons. The digital marketing platform Internet World Austria and the board of the Marketing Club Austria put together a shortlist of 60 marketing professionals from the proposals, from which the marketing leaders in these six categories were then selected online from April 1 to May 31, 2020 could be. In addition, the special prize for a life’s work was awarded. This year to Gerhard Fritsch von Spar, Head of Group Marketing. The Marketing Leader Rookie of the Year went to Felix ohswald, founder of the online tutoring platform GoStudent. To receive this award, nominees under the age of 30 must be under the age of 30, have demonstrated significant marketing performance and either be part of the marketing team or hold a leading position.

The winners at a glance:

Marketing Leader of the year: Doris Felber (Felberbrot)
2nd place: Birgit Reichetseder (Hofer)
3rd place: Manuela Schöpfer (dm drogerie)


Marketing Leader of the year: Kerstin Neumayer (Ottakringer Brewery)
2nd place: Claus Hofmann-Credner (Almdudler)
3. Platz: Andreas Perotti (FACC)


Finance & Telecommunications category

Marketing Leader of the year: Elisabeth Spenger (Erste Bank)
2nd place: Michael Ehrengruber (Raiffeisenlandesbank Oberösterreich)
3rd place: Julia Schwaiger (Porsche Bank)


Category Tourism, Gastronomy, Transport & Logistics

Marketing Leader of the year: Marija Lucic (mjam)
2nd place: Michaela Reitterer (Austrian Hotel Association)
3rd place: Johannes Vasak (Wein & Co)


Category media, culture & entertainment

Marketing Leader of the year: Cornelia Doma (ProSiebenSat.1 PULS 4)
2nd place: Katharina Steinbrecher (Belvedere)
3rd place: Gudrun Neunteufel (Hitradio Ö3)


Category Consulting, Education, Healthcare, IT & Institutions

Marketing Leader of the year: Clemens Zehetner (Runtastic)
2nd place: Florian Keusch (Vienna Burial)
3rd place: Gerald Czech (Red Cross)


Internet World Austria: Marketing Leader of the Year awarded

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