The Marketing Lead, Apple Arcade and Apple Fitness+ will be responsible for delivering marketing campaigns and programs that build these service brands and drive their growth. They will own the end-to-end marketing strategy for each service, and drive compelling and innovative marketing rooted in a deep understanding of customer, product and category insights. They will lead global cross functional teams to develop and execute integrated marketing plans to drive acquisition and engagement with the service. They will also partner with developers and content providers to create compelling, never-been-done before marketing activations that captivate and excite customers.
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