Marketing in the Era of Sobriety: Meeting New Societal Demands and Creating Value

Consume less to consume better, out of respect for the planet and the citizens who populate it… or simply because we no longer really have the means to consume. By conviction or by obligation, sobriety is imposed on consumers!

But how marketing will he know meet these new societal demands?

How will he know create value for the company in logic of sobriety ?

That seems simple for startups or recent companies that are surfing the lasting wave. But what about the giants who must develop their offers without taking the risk of being accused of greenwashing? Faced with consumers who sometimes have very contradictory demands?

Programme :

• 8:30 a.m. : Welcome breakfast
• 9 a.m. to 9:15 a.m. : Discover our Marketing Fresco with a captivating quiz that has surprises in store for you!