Techniques were provided as part of a training program launched in Douala for the benefit of informal sector actors.
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The initiative is called Sales Influence Programm. This is a training program carried by Projection Company, a company specializing in business development, as a solution to the knowledge and skills gap observed among business leaders, employees, actors in the informal sector as well as students. In fact, it comes in a context where more than 80% of companies are SMEs and more than half of them close before the fifth year. For Projection, one of the causes of this failure is the lack of a plan, in particular a business development plan and a marketing plan. In addition, many of the leaders of these companies are incompetent for lack of training. Speaking purely of the commercial field, an analysis made by this company shows that 80% of SMEs have difficulty finding new customers and more than 50% of salespeople have never been trained. Moreover, more than 80% of young workers today work in the informal sector. “We think it is urgent to popularize
tools, sales techniques and commercial management with entrepreneurs, employees and students whatever their specialties and their sectors, according to the African model », Says Richard Siayojié, promoter of this initiative. Commercial Director at Razel, he wishes to put his 25 years of experience at the service of young people, by teaching them sales techniques. The idea here is not to sell, but to buy. An edition of Sales Influence Programm was held a few days ago in Douala. The participants were taught in particular on how to convince, negotiate and build loyalty. The Sales influence program aims to help men grow their potential and the turnover of their businesses.
