Marketing from Wolfen: Oliver and Christian Hoppe rely on advertising and design

Wolfen –

Since 2015, the company name “Einstein Marketing” has stood for comprehensive advice on advertising, design and video production. Managing director Christian Hoppe, his husband Oliver and the six employees serve a large field of the most diverse advertising and are always trying to show customers new ideas for their presentation.

“We implemented the calendar campaign with artists from the region that was launched by the city of Bitterfeld-Wolfen during the Christmas season, so that a large and interesting picture of the many acquaintances emerged,” said a delighted authorized officer Oliver Hoppe. What is now on the agenda has developed step by step and shows the diversity of the company.

It all started 13 years ago with the trained electrician Oliver Hoppe with music as a DJ

It all started 13 years ago with the trained electrician Oliver Hoppe with music as a DJ. He looks back on printing T-shirts, so he decided to go into the advertising industry. “The design of the menu for the Greek restaurant in Wolfen-Nord was something of a breakthrough,” said Oliver Hoppe.

At that beginning, like many others, he had to pay a lot of money. Ultimately, however, it was also the good networking in the region and the quality of the work that made the company grow. Except for a management seminar, he taught himself everything else, he says. “Learning by doing is what they say today,” says Hoppe. That is why he can also have a say when it comes to decisions.

“In our work, we attach great importance to first-class quality,” says the 33-year-old, describing the company’s philosophy. Whether in the production of large-format print products or in social media, the customer wants to address many other people with his advertising. And that has to be implemented in such a way that it arrives.

How did the name Einstein Marketing come about?

When it comes to designing and setting up trade fairs, for example, you bring in multimedia shows that immediately catch the eye. Whether delivery, installation and implementation, they have made a good name for themselves at a wide variety of trade fairs. Hoppe knows that Corona has put a stop to work in this industry too, does not make work easier.

Even with short-time work, he and his partner Christian would have had to keep the company afloat without outside help. “But we are a great team and also have a great advantage due to the integration with regional companies. We all know each other and everyone helps each other as best he can, ”said the authorized representative. The shop on Leipziger Strasse in Wolfen, where the Krommer bookstore was previously located, is currently closed, but customers can be reached by phone.

But how did the name Einstein Marketing come about? Quite simply, explains the authorized representative. “We previously had the name ‘Brain Factory’, which the customer couldn’t really imagine,” he recalls. And since the legendary picture of Albert Einsein has always been something of a mascot, they asked whether the name could be used. “And he could,” says Hoppe. Since then the company has been called “Einstein Marketing”. (mz)

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