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Marketing for the Hofer trade: bread roll button for the lower Ludwigstrasse – Hof

Jürgen Adelt, SPD, called the decision “a bit schizophrenic”: “On the one hand, we want to keep individual traffic out of the city, and on the other hand, we enable even cheaper parking.” But it supports business people who are “still active” in Hof. Jürgen Knieling, CSU, emphasized that all bread rolls together meant annual revenue losses of 27,000 euros. “These are marketing costs for inner-city retail – maybe that’s how they see it.” Thomas Etzel, Die Linke, called it naive to believe that this could save retail – many customers tend to lack the range. “And here the dealers often have a hard time compared to metropolises or the Internet.” Mayor Eva Döhla emphasized that the bread roll button that has been decided is only one small component of many. “But attractiveness also includes a certain level of comfort.”

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