The award, which goes back to a personal initiative of Diffferent manager Jan Pechmann, aims to close a gap in the actually well-stocked award landscape. Because until now there has been no recognition for marketing and communication decision-makers who use their influence on the public to curb climate change. The 2020 premiere was supposed to be a classic face-to-face event, but had to be made an online event due to the corona pandemic. This emergency measure has permanently left its mark: In 2021, the award ceremony is to be a hybrid event for face-to-face and remote participation.
Club chairman Pechmann sees the response to the first award ceremony and the accompanying technical discussions confirmed in the basic idea of the initiative: “We want a world in which climate-positive behavior feels easy and looks cool. And we want the marketing and advertising scene to be aware of their special responsibilities and opportunities on this front in the fight against climate change. ”The award is intended to create a platform to inspire marketers to develop their own strategies and to network suitable partners. In fact, as early as 2020 at the award ceremony, it was evident that the participants were looking for partners to develop new ideas.
The Marketing For Future Award starts the next round
If you want to submit your own cases, you can do so under www.m4f.me to do. Submissions can fall into five categories: ‘create awareness’, ‘show specific courses of action’, ‘highlight the individual benefit for the individual’, ‘make climate-positive behavior look cool and desirable’ and ‘open the way for necessary legal changes’.
The submitted work will then be judged by a jury headed by Peter John Mahrenholz, founder and partner of Das 18te Kamel. The jury includes Angela Nelissen and Christiane Haasis from Unilever, Manfred Meindl from Vaude, Jan Bredack from Veganz, Claudia Eggert from the Federal Institute for Materials Research and Testing, Professor Volker Quaschning from HTW Berlin, Jo Marie Farwick from Überground, Reinhard Patzschke from Grabarz & Partner as well as sustainability experts like Martin Oldeland from BAUM e. V. and Naime Schimanski from the Rügenwalder Mühle. cam
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