Marketing Director (H / F) – NWM
With more than 450 employees, Natixis Wealth Management is established in France and also operates in Luxembourg.
Natixis Wealth Management is part of Groupe BPCE, the 2nd largest banking player in France, which offers it solidity and security. It maintains close links with the networks that make it up (Banque Populaire, Caisse d’Epargne and BPCE IOM) to serve its customers. Naturally, it relies on the talents and expertise of Natixis to offer financial solutions that fall outside its scope of activity.
“As a socially responsible company, Natixis Wealth Management is committed to promoting the professional integration and job retention of people with disabilities. We are all mobilized so that each employee can express their full potential. “
Actively contribute to the acquisition and retention of BTC customers and to the strengthening of the notoriety of the Wealth Management business by the design, implementation and continuous improvement of a “customer-centric” Marketing strategy.
You will take charge of the following missions:
Marketing :
- Elaboration, continuous enrichment and deployment of the roadmap of relational and operational marketing programs for acquisition, development, loyalty and retention of customers with a segmented approach (relationship channels, personae and customer value),
- Marketing performance and ROI: analyze and measure the performance of different actions and recommend areas for optimization through analytical marketing and experimentation,
- Pricing policy,
- Competitive intelligence aimed at differentiating ourselves and personalizing the customer experience.
Customer knowledge and experience:
- Analysis of customer needs and expectations for segmentation / personalization of the entire customer journey and its content,
- Construction, enrichment and optimization of the omnichannel customer experience: development of the customer promise, customer benefits according to customer value, construction of digital, cross-channel, multi-channel customer journeys,
- Design of innovative customer interactions model and optimizing flows (data and customer / prospect contacts).
Management :
- Animation and supervision of a team,
- Management of complex projects, sometimes transversal, with internal and external partners,
- Monitoring of results,
- Construction and budget monitoring.
Mobility: possible trips in Luxembourg
Location: 115 Rue Montmartre, 75002 Paris
You have between 8 to 10 years of experience in Marketing in the private banking sector (commercial experience is a plus),
In-depth knowledge of relationship marketing and banking, asset-management and insurance culture,
You master the Office Pack including Access, editorial skills, graphics software, data analysis (VBA and Power-BI would be a plus), CRM operation,
You are proactive, customer-oriented, you have team spirit and rigor,
For this position, a level of professional English is essential.
We are a disabled company open to diversity in all its forms. Only your personality and your skills matter.
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